Partnership for Responsible Addressable Media: Community Update

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The Partnership for Responsible Addressable Media (PRAM) is a cross-functional coalition made up of advertisers, publishers, agencies, platforms, and data & technology partners focused on developing principles, standards, and global guidance to safely and effectively address today’s changing addressable media and marketing landscape. With consumer interests at its core, PRAM was created to advance and protect critical functionalities for digital media and advertising, while safeguarding privacy and improving digital experiences. As legacy solutions fade, PRAM is uniting the industry’s diverse talent in creating consumer and privacy-focused alternatives that include First-Party, Browser/OS-Linked, and 1:1 Linked audiences, among others, as innovative solutions to enable and fuel the future of marketing.

In this session, we will briefly discuss some of the recent industry and regulatory developments and share our progress as it relates to Policy Principles and Technical Standards for Addressable Media Identifiers.

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Start: Friday, August 6, 2021 at 12:00pm

End: Friday, August 6, 2021 at 1:00pm



Bill Tucker
Group Executive Vice President, ANA
Executive Director, PRAM

Michael Donnelly
EVP, MarTech, Futures, ANA

Alex Cone
Vice President, Privacy & Data Protection, IAB Tech Lab

Stuart Ingis
Chairman, Venable LLP