Mike Rucker
Vice President, Creative Director
NBC News Brand Studio
Content as Means of B2B Connection (B2B Thought Leader Webinar Series)
An NBCUniversal thought leader will present a multifaceted strategy to effectively engage your target audience.
It is known that B2B marketing is highly complex and often involves more high consideration purchases with long-term commitments, making a connection to the buyer essential. As our marketplace crowds and decision-making evolves, effectively engaging buyers becomes more challenging. Humanizing your brand and creating authentic connection offers a unique opportunity to overcome these challenges
Branded content can speak to the values, mission, and purpose of your company. It can create a shared sense of values and build credibility.
Topics covered in this webinar:
- Key pillars for a branded content strategy
- Balancing purpose-driven messaging and delivering against lower-funnel objectives
- Examples of B2B storytelling across sub-sectors
when
Start: Thursday, June 2, 2022 at 3:00pm
End: Thursday, June 2, 2022 at 4:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
Registration Pricing
Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Individual | Nonmember | ||||
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Registration | |||||||||
Webinar Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Individual $0 | Nonmember N/A |