Content as Means of B2B Connection (B2B Thought Leader Webinar Series)

An NBCUniversal thought leader will present a multifaceted strategy to effectively engage your target audience.

It is known that B2B marketing is highly complex and often involves more high consideration purchases with long-term commitments, making a connection to the buyer essential. As our marketplace crowds and decision-making evolves, effectively engaging buyers becomes more challenging. Humanizing your brand and creating authentic connection offers a unique opportunity to overcome these challenges

Branded content can speak to the values, mission, and purpose of your company. It can create a shared sense of values and build credibility.

Topics covered in this webinar:

  • Key pillars for a branded content strategy
  • Balancing purpose-driven messaging and delivering against lower-funnel objectives
  • Examples of B2B storytelling across sub-sectors

when

Start: Thursday, June 2, 2022 at 3:00pm

End: Thursday, June 2, 2022 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)