The Impact and Opportunities of Cookie-less Advertising

In this webinar, Marketing Evolution's Chief Data & Technology Officer, Michael Cohen and Head of Product, Robby Bryant explore the future of attribution as Google implements changes forecasted for DoubleClick and the Chrome Browser. The impact of identity restrictions and permanent cookie expiration will be felt across the advertising ecosystem, but privacy compliant opportunities will persist. Join us as we explain approaches that allow marketers to continue to measure the impact of their marketing investments. We will walk through: Legacy measurement VS measurement today; Future challenges posed by legal and tech; The future of consumer level marketing impact measurement.

We will walk through:

• Legacy measurement vs measurement today

• Future challenges posed by legal and tech

• The future of consumer level marketing impact measurement

when

Start: Tuesday, August 25, 2020 at 1:00pm

End: Tuesday, August 25, 2020 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Michael Cohen
Chief Data & Technology Officer; and

Robby Bryan
Head of Product
Marketing Evolution