eec Webinar: The State of Email Teams

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Email is increasingly becoming a team-sport as email teams in mid-to-large enterprises are growing. On average an email campaign involves 11 people, both internal staff and external agencies and partners. This webinar will explore how to build and optimize your email teams moving forward, including: (1) what are the key roles in your email team, (2) what skills are successful email teams looking for, (3) what tools teams are using to optimize collaboration and efficiency, and (4) what does the future of email teams looks like.

Attendees will learn...

  • How to differentiate your email strategy from competition by focusing on building a strong and efficient team
  • Understand the unique skills required in your email teams, and what different brands and industries are looking for in email marketers and developers.
  • Insights into the tools email teams use to increase their efficiency and productivity such as collaboration tools, shared calendars, and more.

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Start: Thursday, March 28, 2019 at 3:00pm

End: Thursday, March 28, 2019 at 4:00pm



Miles DePaul
Head of Marketing for North America | Mailjet

Miles DePaul is the Head of Marketing for North America at Mailjet, the email service provider for teams with customers like Product Hunt, Avis, MIT, and more. Miles oversees the growth of the Mailjet brand across the US and Canada, including running their own email marketing initiatives, English content, and partnerships.

Prior to Mailjet, Miles ran marketing initiatives as apart of his own creative agency producing digital, audio, and video content for brands. In 2012, Miles co-founded Green Economy Canada, a national environmental non-profit in Canada.

Miles has focused his career on building products, services, and organizations to more effectively connect audiences to the stories they love.

Dwight Sholes
Principal | Sholes LLC

Dwight Sholes has over 20 years' experience in email marketing. He currently works as an independent consultant with a focus on the travel industry. His consulting practice typically includes longer-term engagements to develop email and digital marketing strategies, manage complex marketing projects, and create the organizations necessary for client success.

In prior roles Sholes has worked as an entrepreneur as well as on the brand side. In 2001 he founded Quotient Marketing, a boutique email services provider that helped leading brands like Krispy Kreme, Liberty Travel, and Silversea Cruises create and sustain highly successful email campaigns. Prior to its successful sale to Fishbowl in 2008, the company was an early pioneer of technologies that are now considered best practices, such as triggered messaging, dynamic content, and dynamic segmentation.

Sholes has also held positions at Return Path and American Express Vacations. At Return Path he served as a senior email optimization consultant and subject matter expert for the company's travel clients, which included some of the biggest brands in the travel vertical. At American Express Vacations, he was responsible for developing new revenue streams across all digital channels and driving sales of ancillary products and services.