Email Deliverability 101

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Understand the guiding principles to optimize deliverability and ensure emails are reaching your customers in their inbox. Topics include permission, opt-in, data sources, engagement signals, benchmarks, list hygiene, sunset policy and more!

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Start: Monday, March 9, 2020 at 2:00pm

End: Monday, March 9, 2020 at 3:00pm



Lauren Meyer
Global VP of Delivery & Head of Operations; North America | Mailjet

With more than 13 years of experience in the email industry, Lauren's background includes digital strategy as well as global deliverability and compliance. Lauren is currently the VP of Industry Relations and Compliance for Kickbox and has previously served as VP of Delivery for Mailjet and Senior Manager at Epsilon. She is a data nerd at heart, who is passionate about having a proactive, data-driven approach to email best practices. When she is not helping industry-leading enterprise clients get the most out of their email marketing programs, she spends much of her free time juggling twins and searching for her next great slice of pizza.

Jennifer Hoth
Sr. Relationship Marketing Strategist | DEG, Linked by Isobar

Jennifer is a Sr. Relationship Marketing Strategist at DEG, Linked by Isobar. She helps her clients market to the moment by sending the right content to the right people at the right time. Prior to joining DEG, she served as an email marketing manager for Duluth Trading Company, and prior to that was part of the email strategy team at Kohl’s Department Stores. Email and retail run thick in her blood and she couldn’t imagine doing anything else, so she also serves as a member of the EEC advisory board. Outside of email marketing, Jennifer enjoys kayaking, paddleboarding, traveling, and spending time with her family and friends.

Jess Swazey
Enterprise Email Deliverability Consultant | HubSpot

Jess began her career in the world of marketing when she joined HubSpot as a Customer Success Manager in 2015.  Through working with high volume senders, she developed a natural curiosity around email deliverability.  Jess leads HubSpot’s Email Deliverability Success Team and specializes in translating technical concepts into actionable strategy for HubSpot customers and internal stakeholders.  When not creating analogies around email, Jess enjoys adventuring outdoors with her dog Yoshi and performing in local theater.