B2B Email Marketer Speakeasy – Straight Talk and Insider Tips for 2021 Success | Webinars | Events & Webinars | ANA

B2B Email Marketer Speakeasy – Straight Talk and Insider Tips for 2021 Success

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B2B email marketers, your hidden passage to success in 2021 has just opened and only you have the secret password to enter!

After a distracting and chaotic year for consumer marketers and retailers, many lessons have been learned. Now it’s time to refocus and tighten up your prospecting, lead nurturing, and customer conversion funnels plus leverage marketing automation and email at every step of the way.

Join us for this lively panel presentation as we illustrate where the holes in your lead funnels might be, how to shore them up and explore best practices for email nurturing, drips and automated journeys that bridge the gap between inquiry and engagement. You’ll walk away with insight and practical tips for strategic, intentional digital messaging plans that support and enable successful journeys delivering new clients and repeat revenue.

Don’t let opportunity slip through the cracks in 2021! Now is the perfect time to lay the digital marketing and sales groundwork critical for sustainable growth and success.


Actionable Takeaways:

  • Recognize the holes in your lead bucket and how to leverage email marketing to plug them

  • Learn from how B2C marketers/retailers pivoted during the pandemic by creating better continuity of messaging and increased engagement in the inbox to stay top of mind via automated sequences and journeys

  • Understand which tactics and actions are hurting your efforts and what to do instead – cure rookie/common/outdated mistakes
  • Amplify your ability to think strategically about inquiry, prospect, and qualified lead journeys and build them.

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Start: Thursday, November 19, 2020 at 3:00pm

End: Thursday, November 19, 2020 at 4:00pm



Mark Morin
President | Stratégies Marketing Relationnel

Mark Morin is a passionate marketing communications strategist with 40 years of experience creating powerful, effective and results-oriented email campaigns, programs and content for national, international and global brands in consumer marketing, travel and hospitality, beauty and cosmetics and more. He has led countless conferences, seminars and workshops throughout North America and Europe. He is one of Canada’s pioneers in relationship marketing education – teaching at McGill University and now at Université de Montréal. His work has been widely recognized in the marketing industry, having received 79 national and international awards. Mark holds a graduate degree in Management Sciences and an M.B.A. (Marketing and Strategic Planning) from University of Montreal HEC business school.

Ryan Phelan
CMO | Origin Email

For nearly two decades, I have focused on creating and leading innovative go-to-market strategies for high-growth SaaS software and Fortune 250 companies, including Canadian Tire, Capital One, Hewlett-Packard (Global), Skype, CenturyLink, Sprint, FedEx, First National Bank of Omaha, and U.S. Bank.
My experience and history in the industry – nearly two decades of online marketing experience with Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA – shaped my perspective on creating innovative orchestrations of digital marketing, data, AdTech, MarTech and customer activation.

Karen Talavera
President | Synchronicity Marketing

Karen Talavera is the founder and principal of Synchronicity Marketing, a data-driven digital marketing consultancy. As current Vice Chair of the Email Experience Council she is a recognized global expert, thought-leader, speaker and professional educator with 20 years’ experience in email and digital marketing strategy. Karen has contributed to e-commerce performance improvements for countless brands in DTC, financial services, travel, health care, retail and tech including Google, Disney, Kendo Brands, City National Bank, AAA, Fidelity, Amway and many more. Previously, Karen held senior marketing positions at Yesmail, Acxiom Digital, and Experian.