ANA Legal & Regulatory Webinar: Rules of the Road in Engaging with Celebrities, Influencers, and Fans

This event is over.

In this webinar, Jason Gordon, Partner at Reed Smith LLP and Jennifer MacDougall, Vice President, Associate General Counsel & Assistant Secretary at Jack in the Box, Inc. will present an update on current issues relating to influencer marketing. As part of their presentation, Jason and Jennifer will provide an overview of some of the most pressing legal and business concerns related to influencer marketing, insights on how brands should work with influencers to avoid compliance issues, and tips on influencer agreements. They will also touch on examples of how brands are using celebrities and influencers in their marketing materials and how to balance engagement inducing social content with legal compliance.