Navigating the TCPA Minefield

This event is over.

Text messaging promotions and advertisements offer marketers an opportunity to communicate relevant content to interested consumers in real time. Marketers are embracing this ever-growing advertising trend. At the same time, the rules that dictate how marketers can use text messaging promotions – the federal Telephone Consumer Protection Act (TCPA) and its accompanying regulations – are getting more prescriptive and indecipherable. Navigating the TCPA minefield can be tough, especially considering recent changes to the TCPA Rules and the industry’s petitions for clarification on the FCC’s enforcement position. This webinar will review the current state of the TCPA, provide recommendations on how to conduct compliant text messaging campaigns, and offer best practices for avoiding class action scrutiny.