Nonprofit Triple Threat - Privacy, Postal & Pandemic - Latest Developments & Discussion

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The 2020 coronavirus pandemic is crushing to the nonprofit sector and those you serve. Add that to threats to your outreach due to data privacy restrictions and a potential new postal rate increase totals a triple threat fr our sector! Join this webinar to learn about the latest developments, pending legislation and steps you can take to help advocate for the nonprofit sector and face the challenge. Please Participate - we invite you to discuss these issues and how you are handling them at your organizations and agencies - we are all stronger together and your voice matters!

To send your questions or your key ideas in advance, please email them to Jeremy Ladson at and we will share them during the webinar.

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Start: Friday, April 24, 2020 at 2:00pm

End: Friday, April 24, 2020 at 3:00pm



Senny Boone
SVP, Nonprofit Federation, Email Experience Council & Accountability | ANA

Xenia (Senny) Boone leads the organization’s efforts in ethics, compliance and best practices for the data-driven marketing department within the Association of National Advertisers (ANA). Ms. Boone has over 25 years of communications law experience spanning a range of marketing, advertising and fundraising issues. She manages board-level committees on ethical guidelines, reviews and educates regarding members’ compliance with the guidelines, and reviews new best practices with marketing practitioners. Xenia leads educational efforts on corporate and social responsibility and data privacy, and works with members on marketing and fundraising compliance. Since 2002, Ms. Boone has led the Nonprofit Federation (NF) of nearly 400 nonprofit organizations and fundraisers before Congress, state and federal regulatory bodies to ensure reasonable fundraising regulation. Since 2012, she has overseen the Data & Marketing Association’s Email Experience Council, an organization of responsible email marketing practitioners. Ms. Boone has a Juris Doctor from Catholic University in Washington, D.C. and a Bachelor of Arts in journalism, cum laude, from Temple University in Philadelphia. Xenia is an adjunct professor on marketing ethics at Georgetown University’s School of Continuing Studies. She resides in Maryland with her husband and daughter. Senny is a classically trained ballet dancer and serves on the board of Terra Firma Dance.

Chris Oswald
Senior Vice President, Government Relations | ANA

Christopher (Chris) Oswald is senior vice president of government relations for the Association of National Advertisers (ANA). Mr. Oswald is responsible for government relations and advocacy efforts in Congress, regulatory agencies and all 50 states. He serves on the board of the Digital Advertising Alliance and the Global Direct Marketing Association (GDMA). Prior to ANA, Christopher served as vice president of advocacy for the Data & Marketing Association (DMA). In this role, he led DMA’s government lobbying efforts and was a member of their senior leadership team. Mr. Oswald directed various policy groups and served as DMA’s representative to federal and state legislators, agencies and industry government affairs and advocacy groups. Chris was the treasurer of DMA’s political action committee and directed DMA’s litigation efforts. Prior to joining the DMA, he served as director of state government affairs for Reed Elsevier, Inc. and was director of state government affairs for the Mortgage Bankers Association. Licensed to practice law by the State Bar of California, Mr. Oswald earned a Juris Doctor and Governmental Affairs Certificate from the University of the Pacific, McGeorge School of Law. He holds a Bachelor of Arts in international political economy from Whitworth College. Chris lives in Alexandria, Virginia.