Maximizing The Value of Media Investments: Complementing Free Donated Media with Other Media | Webinars | Events & Webinars | ANA

Maximizing The Value of Media Investments: Complementing Free Donated Media with Other Media

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Nonprofits can gain millions of dollars of free media value through Public Service Announcement (PSA) media distribution. PSA media continues to be a viable means for nonprofits to gain awareness for their cause, and it’s most effective when it is complemented through all other paid, earned, shared, and owned media channels. Our panel of industry experts will discuss the importance of PSA media in conjunction with other media forms to maximize results.  Topics will include:

  • Trends and considerations in PSA media
  • Maximizing the value of PSA and paid media
  • Complementing media outreach with earned, shared, and owned media channels
  • Nonprofit / corporate partnerships that can defray costs and service joint missions
  • Nonprofit case studies

Gain valuable tips that you can take back to your organization to improve revenue, boost retention, and reduce costs for your program.

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Start: Wednesday, March 8, 2023 at 3:00pm

End: Wednesday, March 8, 2023 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***