Increasing ROI with Programmatic

This event is over.

Programmatic, data-driven media buying is transforming digital advertising and has the potential to substantially increase ROI for advertisers. However, as practiced today, many marketers find that programmatic is largely failing to live up to its potential. In this webinar, Michael Greene, Director of Research – Audience Science will discuss why limited transparency and uncertain data ownership are hampering advertisers' ability to succeed with programmatic and how advertisers can best work with their agencies and technology providers to take back control.