Marketing Maestros

The December Issue of Spotlight Is Here

Posted: Dec 12, 2014 12:30pm ET BY Andrew Eitelbach, senior manager of marketing and communications

As the year comes to a close, so does the run of ANA Magazine Spotlight, or at least in its current form. But the publication is going out on a high note, with a look at the quest for cross-platform measurement standards and how we’re defining viewable impressions. Brought to you by our partner Scripps Networks Interactive, this month’s issue also takes a close look at how to effectively reach ...

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Highlights from the Reinvention of Marketing Book Launch

Posted: Dec 12, 2014 12:30pm ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman shares details from the release party of "The Reinvention of Marketing" by The Internationalist's Deborah Malone.

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Fraud in Digital Advertising – ANA/White Ops Report Released!

Posted: Dec 9, 2014 12:03am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights from a recently released ANA/White Ops study on bot fraud.

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About Those Social Followings You Paid to Build Up…

Posted: Dec 5, 2014 1:00pm ET BY Michael Berberich, manager, marketing knowledge center

ANA's Michael Berberich shares insights on content marketing for brands.

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Programmatic: ANA 2014 Marketing Word of the Year

Posted: Dec 5, 2014 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA members identified programmatic as the 2014 marketing word of the year. 349 members voted between November 24 and December 2.

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Patent Troll Liability in Client/ Agency Contracts

Posted: Dec 1, 2014 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights from a recently-released ANA white paper on Patent Trolls.

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Challenges from a Multicultural Marketing Leader

Posted: Nov 24, 2014 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares data on the use of Instagram based on findings from a new ANA survey.

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Older Millennials Aren’t “All-In” On Personalized Marketing: A Completely Subjective First-Person Account.

Posted: Nov 24, 2014 10:00am ET BY Michael Berberich, manager, marketing knowledge center

ANA's Michael Berberich uses a personal experience to explain why it's important for brands to know who they are targeting.

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New Content: Intro to Neuromarketing

Posted: Nov 20, 2014 10:00am ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman shares insights from the Intro to Neuromarketing Insight Brief.

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The Promise of Addressable TV

Posted: Nov 15, 2014 12:30pm ET BY Andrew Eitelbach, senior manager of marketing and communications

Reaching the right audience based on household and not just region or show demographics is the promise of addressable TV. This issue looks at the emerging practice, as well as the science behind effectively advertising in a fragmented marketplace.

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