Marketing Maestros

Improving Sponsorship Accountability Metrics

Posted: Jul 10, 2018 3:00pm ET BY Bill Duggan

Despite the continuous growth in sponsorship investments, there has been little progress toward improved measurement and assessment of its business impact, according to a new ANA/MASB study.


Transparency, Cannes, and Trust

Posted: Jul 9, 2018 11:00am ET BY Bill Duggan

In the wake of the Cannes Lions Festival, ANA’s Bill Duggan looks at some of the progress that has been made to improve trust and transparency between marketers and their agencies.


ANA Members Oppose Addition of Citizenship Question for 2020 Census

Posted: Jun 28, 2018 11:00am ET BY Bill Duggan

Opponents of the citizenship question believe it will create an environment of fear and distrust in immigrant communities and depress response to the census.


10 Key Takeaways from the ANA Brand Activation Conference

Posted: Jun 21, 2018 3:00pm ET BY Mike Kaufman

At the 2018 ANA Brand Activation Conference, speakers homed in on consumer-centricity, nurturing relationships, leveraging experiences, and making emotional connections. Here are 10 takeaways from their presentations.


Context Drives Content in Convincing Presentations

Posted: Jun 18, 2018 3:00pm ET BY Jonathan Holburt

Five questions to help marketers tailor and deliver convincing presentations.


T-Mobile's Social Strategy for Connecting with Millennials

Posted: Jun 13, 2018 2:00pm ET BY Meghan Medlock

To connect with millennials and digital natives, T-Mobile relies on a social strategy focused on these three key pillars.


The Magic of Mobile-First Thinking

Posted: Jun 12, 2018 1:00pm ET BY Dax Callner

GES' Dax Callner shares tips for taking a mobile-first approach to planning and executing an event.


Viewing Customers from the "Outside In": Best Strategy for Multichannel Marketing

Posted: Jun 7, 2018 11:00am ET BY Paula Tompkins

To boost their multichannel marketing efforts, marketers need to layer technology with human intelligence and personalized, strategic messaging. ChannelNet's Paula Tompkins shares three specific tips to help.


Four Reasons Why It's Important to Recruit Like a Marketer

Posted: Jun 4, 2018 3:00pm ET BY Elliot Lum

AEF's Elliot Lum explains why it's necessary to bring a marketing mindset to recruiting.


Television's Future Is Data Driven

Posted: May 31, 2018 3:00pm ET BY Bill Duggan

New research from the ANA and Forrester shows that TV advertising is on the verge of significant change as marketers incorporate data-driven approaches into their plans.