Agency Relations

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I. WELCOME (11:00 – 11:10am ET)

II. DEEP DIVE DISCUSSIONS: KEYS TO A GREAT CLIENT/AGENCY RELATIONSHIP AND SUPPLIER DIVERSITY (11:10am – 12:00pm ET)
A formal relationship management program between client and agency is just good business according to a new report from the 4A's and the ANA, The Business Case for Relationship Management. We will start out by diving into the report with a short presentation and then breakout into smaller discussion groups. We will also review and discuss supplier diversity and the latest corresponding report from the ANA.

III. BREAK (12:00 – 12:10pm ET)

IV. Optimizing Agency Relationships (12:10 – 1:00pm ET)
Agency partnerships are extremely important to marketers and essential for producing innovative campaigns and brand awareness. During COVID-19, these partnerships are more important than ever.

In this webinar, Dave Edwards, EVP, Global Business Development at R3, will share topics related to engaging agencies during COIVD, how to work with agencies remotely, issues agencies are facing, changing agency models and what agencies can bring to the table if leveraged well, and what a strong client-agency partnership look like.

Speaker:
Dave Edwards, EVP Global Business Development – R3