Agency Relations

This event is over.


I. WELCOME (11:00am – 11:10am ET)

II. MEMBER DISCUSSION: ALIGNMENT MEETINGS, HOW TO ALLOCATE STAFF, AND BEST PRACTICES (11:10am – 11:40am ET)
One of the benefits of ANA Committees is the ability to share and learn from your fellow marketers in a “closed door” environment, leveraging knowledge and insights from peers that can be applied to your own business. Often times, marketers are faced with similar challenges. In this session, we’ll discuss the topic of alignment meetings, how to allocate staff, and best practices.

Moderators:
Nicole Apple, Head of Global Strategic Agency Management – Kimberly-Clark and ANA Agency Relations Committee Co-Chair
Kerry Kielb, Director, Vendor and Agency Management – AT&T and ANA Agency Relations Committee Co-Chair

III. INTERNAL AGENCIES: BRIDGING GAPS WITH EXTERNAL PARTNERS (11:40am – 12:20pm ET)
In this session, Kerry Kielb, Director, Vendor and Agency Management at AT&T and Andrea Ruskin, Senior Partner at Blum Consulting will share approaches and best practices for fostering collaboration between internal and external creative agencies. 

Speakers:
Kerry Kielb, Director, Vendor and Agency Management – AT&T and ANA Agency Relations Committee Co-Chair
Andrea Ruskin, Senior Partner - Blum Consulting

IV. BREAK AND NETWORKING (12:10pm – 12:20pm ET)

V. RETAINING TOP AGENCY TALENT DURING THE GREAT RESIGNATION (12:20pm – 1:00pm ET)
In this session, hear from our Agency Relations committee co-chairs, Nicole Apple, Head of Global Strategic Agency Management from Kimberly-Clark and Kerry Kielb, Director, Vendor and Agency Management from AT&T as they discuss how Agency Management and Marketing Procurement can work together with agencies to successfully recruit and retain key talent at the agency.

Speakers:
Kerry Kielb, Director, Vendor and Agency Management – AT&T and ANA Agency Relations Committee Co-Chair
Nicole Apple, Head of Global Strategic Agency Management - Kimberly-Clark and ANA Agency Relations Committee Co-Chair