Agency Relations

This event is over.


I. WELCOME (11:00am – 11:10am ET)

II. MEMBER DISCUSSION: VIRTUAL CHEMISTRY SESSIONS (11:10am – 11:40am ET)
One of the benefits of ANA Committees is the ability to share and learn from your fellow marketers in a “closed door” environment, leveraging knowledge and insights from peers that can be applied to your own business. Often times, marketers are faced with similar challenges. In this session, we’ll discuss the topic of virtual chemistry sessions.

Moderator:
Russel Wohlwerth, Principal - External View Consulting Group

III. SUPPLIER DIVERSITY APPROACH AND STRATEGY AT TOYOTA (11:40am – 12:20pm ET)
This session will be focused on Toyota’s approach and strategy for its supplier diversity program.  You will hear about Toyota’s mission and goal of the program as well as how the Toyota Way Pillars of Respect for People and Continuous Improvement challenged Toyota to build collaborative relationships in every aspect of their business.  At Toyota, Diversity and Inclusion is a strategic business priority and this positions Supplier Diversity as an essential business strategy for them.

Speaker:
Tim Tamada, Strategic and Ops Sourcing & Supplier Diversity Manager - Toyota North America

IV. BREAK AND NETWORKING (12:10pm – 12:20pm ET)

V. THE INSIDE SCOOP:  GOOGLE MARKETING'S APPROACH TO AGENCY MANAGEMENT & WHY THEY'RE BEST FRIENDS WITH PROCUREMENT (12:20pm – 1:00pm ET)
In this session, learn how Google’s marketing & procurement teams leverage their diverse sets of expertise to collaborate on how to effectively manage & govern agency relationships. They will also speak about a "must have" item to be successful together.

Speakers:
Kristi Sartnurak, Head of Agency Management & Partnerships - Marketing Operations - Google
Alessandra Scocco, Head of Category Management - Marketing, Procurement - Google