Committees | Events & Webinars | Account-Based Marketing Committee Meeting | ANA

Account-Based Marketing Committee Meeting

This event is over.

I. WELCOME (11:00 – 11:10 am ET)

II. How A High-Growth Company Is Using ABM to Combine Brand And Demand While Delivering Results that Matter   (11:10 am – 11:40 am ET)

Driving rapid growth as a smaller firm with a smaller budget can be a monumental task. If anyone knows this all too well, it’s Casey Foss, Chief Marketing Officer at West Monroe, a technology and management consulting firm that competes with the big consulting firms. Under Casey’s leadership, West Monroe's marketing team takes a test-and-learn approach that allows them to be nimble, respond to changing market conditions and fail fast.

And that approach paid off in 2020, when traditional in-person marketing tactics had to be thrown out the window. Casey will unveil the path she took to further focus efforts on the firm’s target account list and client journey through investments in account-based marketing that drove results that matter to the business. She will share how she built a business case for ABM, achieved buy-in across the organization, pulled together the ingredients to make ABM a success in a professional services context and, most importantly, how she measures and delivers results from ABM.

Casey Foss
West Monroe

III. BREAK (11:40 am – 11:50 am ET)

IV. BREAKOUT SESSIONS (11:50 am – 1:00 pm ET)


More to come...