B2B Committee: Lead Generation Best Practices @New York


Start: Tuesday, November 19, 2019 at 9:30am

End: Tuesday, November 19, 2019 at 2:00pm


ANA Headquarters
10 Grand Central
155 E 44th Street
New York, NY 10017

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Attend via Webinar Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


Lead Generation


Lead generation, from attribution and best practices to strategies and tools, continues to be a major focus for  B2B marketers. This committee meeting will cover some of the biggest challenges we face, plus a look into the future of lead gen. We'll also look at how lead gen works within an ABM strategy. Join us to:

  • Learn from our speakers and experts
  • Network with your peers
  • Dive into key issues to surface actionable solutions during our roundtable discussion

Networking Breakfast (9:30 AM – 10:00 AM)

Opening Remarks from B2B Committee Chair (10:00 AM - 10:15 AM)

Linda Brunner
Vice President,Head of Digital Engagement
Siemens Healthineers


Cracking the C-Suite - Grubhub Corporate Case Study (10:15 AM - 11:00 AM)

Looking for more effective ways to get your foot in the door with executive decision-makers? Join Grubhub to find out how they transformed their enterprise acquisition strategy to get in front of this hard to reach audience. From conferences through to direct mail, learn how they humanized their approach to traditional tactics to win over C-suite prospects and increase their return on investment.

Madeline Maguire
Manager,B2B Marketing


Coffee Break (11:00 AM - 11:30 AM)


Standing Out In A Competitive Market (11:30 AM - 12:15 PM)

A small business targeting small businesses typically find it difficult to stand out in saturated markets. Discover how Yalber's Royalty based Investments campaign laser focus on its B2B brand effectively delivered their message to potential customers. Insights from this 2019 ANA B2 Gold Award Winner campaign showcases effective methods you can use to:

  • Better analyze customer journeys
  • Refine focus so your unique message stands out
  • Be more creative optimizing conversions
  • Successfully leverage video content
  • Generate brand association among your audience 

Kobi Ben Meir
Director of Marketing


Fireside Chat: B2B Media and Lead Generation (12:15 PM - 1:00 PM)


Kevin Arsham
Partner, Group Director, B2B Media Specialist


Working Lunch/Roundtable Discussion (1:00 PM - 1:50 PM)

Webinar information, if available, will be provided to registrants only.

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.