Brand Activation Technology

when

Start: Tuesday, September 10, 2019 at 9:00am

End: Tuesday, September 10, 2019 at 2:30am

WHERE

ANA
155 E 44th Street
Floor 8
New York, NY 10017

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Attend via Webinar Client-Side Tier $0 Platinum Tier N/A Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00AM – 9:45AM ET)
INTRODUCTIONS (9:45AM – 10:00AM)

I. Session 1: Pepperidge Farm Goldfish Animation Xperience (10:00AM – 10:45AM ET)
Pepperidge Farm Goldfish partnered with New York International Children’s Film Festival to bring mom and kids together by using a device that typically separates them – a tablet. Starting with a creative idea rooted in an unassailable product truth, and using really cool storytelling technology, Goldfish developed a highly engaging experiential marketing program. They inspired parents and their kids to create stop-motion animated films together - with smiling Goldfish crackers as the stars! Learn about the immersive on-site workshops and the campaign that used social and digital media, PR and influencer outreach to amplify the efforts. The campaign drove over 600 million impressions, doubled social engagements vs. prior year, and inspired families across the country to embrace their playful spirit of childhood.

Speaker: Sarah Levine, Senior Manager, Consumer Connections, Campbell Snacks

II. Session 2: TBD (10:45AM – 11:30AM ET) 

LUNCH / ROUNDTABLE DISCUSSION (11:30PM – 12:30PM ET)

III. Session 3: Creating Human Connections with Pepper the Robot (12:30PM-1:15PM ET)
Pepper, the humanoid robot, is slowly making inroads in the way US marketers are connecting with customers. The idea behind Pepper is that it's supposed to interpret and respond to a variety of customer needs. Using a combination of 2D and 3D plus four multi-directional microphones, Pepper is able to "read" four human emotions — happiness, joy, sadness, and anger — and respond accordingly. It rolls up to you, raises its hands in greeting when you introduce yourself, and turns its head toward you when you move or talk. Hear how DSM has implemented this cutting edge technology and the results they've achieved. 

Speaker: Sonia Dawson, Regional Marketing Manager - Personal Care North America, Marketing, DSM Nutritional Products, LLC 

Webinar information, if available, will be provided to registrants only.