Brand Activation Technology

This event is over.


I. Session 1: From Cookies to Context: New Opportunities for Meaningful Engagement                                                              (10:00AM -- 10:45AM ET) 
Your target buyers will not be forced into a segment or a stereotype. He’s living, discovering, engaging, testing, and experiencing. To be in his consideration set, you have to keep up with what may seem to be contradictory demands: online time explodes while privacy concerns rise; purchase influences increase while purchase paths are unique and elusive. In this presentation, Matt will offer digital marketing approaches to effectively engage with this active, demanding, evolving consumer.
Speaker: Matthew Tilley, Senior Director, Marketing, Valassis 

II. Session 2: In Conversation: R3, Perch and Coty (10:45AM -- 11:30AM ET) 
As brick and mortar retailers seek to compete with e-tailers like Amazon, they are increasingly overlaying digital experiences on top of physical products to enrich the shopping experience, drive remarkable product conversion lift, and surprise and delight customers. Join us to hear more about how retail is employing technology to elevate the customer experience
Speaker: Brian Nash, SVP, Business Development, R3 Worldwide
                 Trevor Summer, CEOPerch
                  Fred GerantabeeGlobal VP Digital Innovation, Coty

LUNCH: (11:30AM -- 12:30PM ET)

III. Session 3: Creating Human Connections with Pepper the Robot (12:30PM -- 1:15PM ET)
Pepper, the humanoid robot, is slowly making inroads in the way U.S. marketers are connecting with customers. The idea behind Pepper is that it's supposed to interpret and respond to a variety of customer needs. Using a combination of 2D and 3D plus four multi-directional microphones, Pepper is able to "read" four human emotions — happiness, joy, sadness, and anger — and respond accordingly. It rolls up to you, raises its hands in greeting when you introduce yourself, and turns its head toward you when you move or talk. Hear how DSM has implemented this cutting edge technology and the results they've achieved. 
Speaker: Sonia Dawson, Regional Marketing Manager - Personal Care North America, Marketing, DSM Nutritional Products, LLC 

Speaker: Gena Casciano, Director, Brand Activation Tech & ExperientialANA