Content Marketing

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I. Session 1: The Power of Podcasting (9:45AM – 10:35AM) 
Welcome to the golden era of podcasts. Now a $314 million industry, podcasting offers ripe opportunities for advertisers to engage with captive and loyal audiences. In this session, Carrie Kerpen, host of the hit podcast "All the Social Ladies," will share insights from the current industry landscape, opportunities for brands to take advantage, and best practices for launching and promoting your own show.

Carrie Kerpan
, CEO, Likeable and Host of “All the Social Ladies” Podcast

COFFEE BREAK (10:35AM – 10:50AM)

II. Session 2: TIAA Presents 100 Difference Makers for A Better Tomorrow (10:50AM – 11:40AM)
Approaching their centennial anniversary, TIAA wanted to drive awareness and engagement among target nonprofit consumers. Their strategy was to not only celebrate their own important milestone but the incredible people who TIAA serves. The TIAA Difference Maker 100 recognized 100 people working in the nonprofit sector with grants in their name of $10,000 each to the nonprofits they support. This multifaceted campaign saw the teams create a co-branded editorial hub on Huffington Post as well as native content that highlighted individual honorees. 

Ivy Brown,
VP of Brand and Advertising, TIAA

III. Session 3: IFC: Always On, Slightly Off (11:40AM - 12:30PM)
IFC is home to some of TV's most beloved niche comedies, most notably Portlandia and Documentary Now. IFC and GLOW know these fans are smart, intense, and won’t just be satisfied by your standard GIF campaign. Learn more about how GLOW and IFC teamed up to captivate these fans through a slate of custom, fan-first content.

Jeannine Irons, Director, Brand Marketing and Audience Insights, IFC
Casey de Pont, Associate Creative Director, GLOW
Paula Ersly, Senior Social Media Manager, GLOW

One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this roundtable, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch. Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.