Content Marketing

when

Start: Wednesday, September 25, 2019 at 9:00am

End: Wednesday, September 25, 2019 at 3:00pm

WHERE

Disney
Frank G. Wells Conference Center
2214 W Alameda Ave
Burbank, CA 91521

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend in-Person Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00AM – 9:30AM)

INTRODUCTIONS (9:30AM – 9:45AM)
Speaker: Paul P. Robinson, Director, Commerce & Content Marketing, ANA

I. Session 1:  Gallant Problem Slaying (GPS) in the Wayside World of Sports (9:45AM – 10:15AM)
At ESPN and The Walt Disney Company, the term “brand solutions” is a strategic admission that creative content is not merely content for creativity’s sake, but rather content that answers a problem (or series of problems) presented by the client-brand and its environment. Brian C. Price, ANA content marketing committee co-chair and TWDC’s executive director of brand solutions, will wake you up with a riveting, real-life tale of how maintaining a Gallant Problem Slayer (GPS) mindset – all while being forced to navigate on the edges of the lane, through the hazardous terrain adjacent to the road, and sometimes altogether off the intended path to a creative solution – yielded countless valuable learnings and ultimately guided his team to create a trailblazing, “industry-first” custom content campaign for a movie studio partner that featured some of the most electrifying names in film and sports.

Speaker: Brian C. Price, Executive Director, Entertainment + Sports Brand Solutions, The Walt Disney Company

II. Session 2:TBD (10:15AM – 11:00AM)

Speaker: Fullscreen Media

COFFEE BREAK (11:00AM – 11:15AM)

III. Session 3: From Creators to Coolers, Niche-focused communities with passionate and deeply engaged audiences are emerging as powerful new platforms for Brands. (11:15AM – 12:00PM) 
This interview-style panel will explore the continued move away from ‘reach’ to engagement found when harness the passion points of highly targeted niche-communities with authentic creative content.  Hosted by Jennifer Lim , Pelican Consumer Products, Director of Consumer Marketing and includes 3 panelists from online niche-lifestyle media brands Obsesh Media, Donut Media, and Famileague.  The panelists will share insights on how brands and Creators narrow-cast content into Millennial and Gen Z audiences online successfully at scale.

Takeaways:

  • The importance and opportunities of building storytelling content for niche-communities online.
  • How new media brands develop custom content with Creators to leverage their star power and activate content beyond sponsored posts.
  • Developing content that entertains an on-demand generation
  • How to connect your brand ethos to an emotional-driven audience.
  • Measuring ROI: Return on Influencer

Speakers:
Jennifer Lim, Director of Marketing, Pelican Products Consumer Division
Tracy Benson, CEO & FounderObsesh Media
Matt Levin, 
CEO & Founder, Donut Media
Aimee Helfand, 
CEO & Founder, Famileague

LUNCH (12:00PM – 12:45PM)

IV. Session 4: 2019 Content Marketing Survey & Roundtable (12:45PM – 1:30PM)

One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In today’s Roundtable, we will reveal top line findings from the recently completed Joint ANA/Content Council Content Marketing survey, as well as its implications for the industry, as the leaping off point for a group discussion.
Speakers:
Paul P. Robinson, Director, Commerce & Content Marketing, ANA

TBD, The Content Council 


Webinar information, if available, will be provided to registrants only.