Sponsorship & Experiential Marketing

This event is over.

Welcome & Introductions (11:00-11:10am ET)
Gena Casciano, Director, Sponsorship & Experiential Marketing - ANA

I. Committee Roundtable (11:10-11:30am ET)
Our member Roundtable discussion will focus on this recent PQ Media report on the future of Experiential Marketing. Hear and share with your colleagues on what is next in the short and longer term.

II. Sports Marketing When Everything is Canceled (11:30am-12:10pm ET)
Bridget Sponsky, Senior Director of Enterprise Marketing at Ally, will discuss how working with partners that share your brand values can pay off when the unexpected strikes. Learn how her team’s REGGIE-winning Ally Racing program was able to pivot during NASCAR’s on-track racing pause while still achieving their goals.

Bridget Sponsky, Senior Director of Enterprise Marketing - Ally

III. Girl Scouts + The North Face (12:10-12:50pm ET)
In 2018 the largest girl-serving organization in the world and the leading company in the outdoor industry joined forces to get millions of girls outdoors and change the face of exploration. During this candid discussion, relationship managers from these iconic brands will share their perspectives on why this partnership is so valuable, how their sponsorship and experiential marketing journey together has played out, and what lessons have been learned along the way.

Jennifer Young, Director Corporate Initiatives - Girl Scouts of the USA
Sandra Clark, Global Brand Marketing Manager - The North Face

Closing Remarks (12:50-1:00pm ET)

**Schedule subject to change