Sponsorship & Experiential Marketing

when

Start: Tuesday, August 11, 2020 at 11:00am

End: Tuesday, August 11, 2020 at 1:00pm

WHERE

11:00am ET
Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


Welcome & Introductions (11:00-11:10am ET)
Gena Casciano, Director, Experiential Marketing and Marketing Futures - ANA

I. Committee Roundtable (11:10-11:30am ET)

II. Sports Marketing When Everything is Canceled (11:30am-12:10pm ET)
Bridget Sponsky, Senior Director of Enterprise Marketing at Ally, will discuss how working with partners that share your brand values can pay off when the unexpected strikes. Learn how her team’s REGGIE-winning Ally Racing program was able to pivot during NASCAR’s on-track racing pause while still achieving their goals.

Speaker:
Bridget Sponsky, Senior Director of Enterprise Marketing - Ally

III. Girl Scouts + The North Face (12:10-12:50pm ET)
In 2018 the largest girl-serving organization in the world and the leading company in the outdoor industry joined forces to get millions of girls outdoors and change the face of exploration. During this candid discussion, relationship managers from these iconic brands will share their perspectives on why this partnership is so valuable, how their sponsorship and experiential marketing journey together has played out, and what lessons have been learned along the way.

Speakers:
Jennifer Young, Director Corporate Initiatives - Girl Scouts of the USA
Sandra Clark, Global Brand Marketing Manager - The North Face

Closing Remarks (12:50-1:00pm ET)

Webinar information, if available, will be provided to registrants only.