Sponsorship & Experiential Marketing

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Related Content

Welcome & Introductions (11:00-11:10am ET)
Gena Casciano, Director, Sponsorship & Experiential Marketing - ANA

I. Virtual Cheeselandia brought to you by Wisconsin Cheese (11:10-11:50am ET)
Cheeselandia is a place for loud and proud cheese lovers and when a pandemic hits, community is everything. Hear how taking live events virtual allowed Wisconsin Cheese to deepen the connection with their most devout fans and sparked increased engagement among a community of cheese lovers. We’ll explore how we quickly pivoted to virtual experiences and what we’ve learned along the way in an evolving experiential landscape. Creating brand love one Zoom call at a time.

Rachel Kerr, Director of Events & PR - Wisconsin Cheese

II. How Technology Moves Us Beyond the Ordinary (11:50am-12:30pm ET)
Dell’s pandemic challenge was a universal one — how to connect with current and potential customers when meeting in person can’t happen. Working with their agency-partners Freeman and Helios Interactive, Dell’s goal was to create a human-centric, self-paced unique digital experience that moved beyond your typical virtual event. Visit their Virtual Headquarters and hear more about the path they’re traveling, from the project’s inception through its ongoing evolution.

Melissa Soliz, Product Marketing Event Strategist - Dell Technologies
Matt Mongoven, SVP, Brand Experience - Freeman
Michael Schaiman, SVP, Digital Experience - Helios Interactive

III. Committee Roundtable (12:30-12:50pm ET)

Closing Remarks (12:50-1:00pm ET)


**Schedule subject to change