Sponsorship & Experiential Marketing


Start: Thursday, February 20, 2020 at 9:00am

End: Thursday, February 20, 2020 at 1:45pm


New York Times - Idea Lab
242 West 41st Street
Floor 15
New York, NY 10036

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Attend In-Person Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


INTRODUCTIONS (9:30am - 9:45am ET)
Speaker: Gena Casciano, Director, Brand Activation, Experiential & Marketing Futures, ANA

I. Creating Inspiring, True-to-Brand Moments in the Real World (9:45am - 10:30am ET)
Employing an entirely modern and cultural approach to their efforts on behalf of brands, Fake Love, a New York Times agency, will share some of the work that has helped to create real emotional connections. With a focus on innovative work driven by emergent new media, data, design and humans!, Fake Love has their finger on the pulse of what is new and next.
Josh Horowitz, Chief Growth Office, Fake Love
TBC, New York Times Company

II. Curating Immersive Retail Experiences That Drive Results (10:30am - 11:15am ET)
Let's talk about how online and offline commerce is merging with art experiences to drive traffic and sales. SHOWFIELDS is deemed the most interesting store in the world. In its first year of life, its flagship location has become a leading stage, built to engage and inspire discovery through revolving experiences with the brands, artists, and communities of tomorrow.
Speaker: Tam Gryn, Head of Show, House of SHOWFIELDS

COFFEE BREAK (11:15am - 11:30am ET)

III. The Intersection of Brand Marketing & Strategy with Partnership Development (11:30am - 12:15pm ET)
How has Blue Note Entertainment Group (a legendary brand in live music and jazz) developed creative partnerships across industries, with brands such as Sony, Intel, Pernod Ricard/Seagram’s Gin, the European Union Government, NHK Media, the New York Football Giants, and more? Work that not only effectively serves those clients and drives partnership marketing/“sponsorship" revenue, but also plays a key role in supporting brand marketing and business objectives for Blue Note’s core business? This presentation will spotlight Blue Note’s growth and brand marketing strategy that organically evolved into a boutique in-house agency, creating campaigns that serve the mutual interests of its clients and core brand.
Speaker: Jordy Freed, VP, Strategic Marketing, Blue Note

LUNCH: (12:15pm - 1:00pm ET)

IV. The Evolution of Sponsorship Marketing - (1:00pm - 1:45pm ET)
In today’s market, sponsors are looking to move from the partnership models of old to ones that creatively meet their goals. The Howard Hughes Corporation will share the road they traveled in revitalizing lower Manhattan’s historic Seaport neighborhood. Today’s presentation will include an overview of the team’s strategy, creation and implementation of the non-traditional marketing partnerships created for the Seaport District, including Pier 17, and will focus on the how The Rooftop at Pier 17 was turned into a community anchor and award-winning entertainment venue
Speaker: Liz Wallace, Director, Strategic Partnerships, The Howard Hughes Corporation: The Seaport District/Pier 17


**Schedule subject to change

Webinar information, if available, will be provided to registrants only.