Experiential Marketing

when

Start: Thursday, November 7, 2019 at 9:00am

End: Thursday, November 7, 2019 at 2:30pm

WHERE

Serta Simmons
2451 Industry Avenue
Doraville, GA 30360

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Attend In-Person Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00AM – 9:30AM)

INTRODUCTIONS (9:30AM – 9:45AM)
Speaker: Gena M. Casciano, Director, Experiential and Brand Activation Tech Marketing, ANA

I. Attention Versus Effectiveness (9:45AM – 10:30AM)
Consumers receive over 2,000 messages today making it even more critical to breakthrough and connect to drive brand awareness and affinity. Learn about the critical measures to watch and how to think about your media plan differently to drive attention to your brand and maximize the customer experience.
Speaker: Melanie Huet, EVP, Chief Marketing Officer, Serta Simmons Bedding

II. How Retailtainment is Changing the Business of Golf (10:30AM – 11:15AM)
The mission of the PGA TOUR Superstore is to “inspire people to play their best and grow the game.” From Saturday Kid’s Clinics to individual lessons; from interactive game simulators and huge putting greens to a variety of services and the largest selection of equipment and apparel, the store’s hands-on nature and focus has taken the customer experience well beyond simply selling product. Hear how the team stays focused on their unique concept, delivering a superior experience and driving foot traffic and sales. 
Speaker:  Matt Corey, Chief Marketing Officer, PGA TOUR Superstore

 COFFEE BREAK (11:15AM - 11:30AM)

III. Aperol had Created the Go-To Drink Everyone is Enjoying  (11:30AM – 12:15PM)
Aperol, a brand within the long-standing well-established Campari Group, is enjoying a period of unprecedented popularity. The brand will share an overview of the creative experiential strategies they’ve employed to make this Italian aperitif the go-to drink of summer, create a point of differentiation in a crowded category and ultimately drive sales
Speaker: Emily Atwood, Brand Manager, Aperol, Campari America

NETWORKING LUNCH (12:15PM -- 1:30PM)

IV. TBD (1:30PM – 2:15PM)
Speaker: 

CLOSING REMARKS (2:15PM – 2:30PM)
Speaker: Gena M. Casciano, Director, Experiential and Brand Activation Tech Marketing, ANA


Webinar information, if available, will be provided to registrants only.