Relationship Marketing

when

Start: Thursday, August 13, 2020 at 11:00am

End: Thursday, August 13, 2020 at 1:00pm

WHERE

11:00am ET
Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


WELCOME & INTRODUCTIONS (11:00-11:15am ET)
Leah Marshall, Director - ANA

I. Desperate for Differentiation: Strategies to Build Consumer Relationships Post COVID-19 Re-emergence and Beyond (11:15am-12:00pm ET)
Consumer expectations and behavior continue to change. COVID-19 and other recent events have led to an entirely new landscape for brands to navigate. AARP and Merkle have identified research-backed strategies to help brands stand out among the crowd and future-proof marketing approaches through Re-Emergence and whatever comes next. Learn how consumer expectations of rewards and loyalty initiatives have changed due to the impacts of this year’s events, and hear from AARP on their approach to navigating these changes. We’ll also review key findings from Merkle’s COVID-19 Loyalty Barometer refresh. The 2020 report, which is usually run annually, was re-issued and compiled from a survey of 1,500 consumers between the ages of 18 and 65 in mid-July.

We’ll dig into key shifts around engagement mechanics, reward relevance, and personalization and provide the strategies marketers must implement to stay relevant with consumers. Key takeaways include:
• The most critical areas in which COVID has impacted consumer demands
• How consumer expectations of rewards and loyalty programs have changed
• How to create enduring marketing approaches to avoid being left behind

Speakers:
Chris Wayman, EVP, GM Promotions & Loyalty Solutions - Merkle
Nataki Edwards, Senior Vice President, Digital Marketing - AARP

II. Coming soon (12:00-12:45pm ET)

Speaker:
TBC

 

CLOSING REMARKS & DISCUSSION (12:45-1:00pm ET)

 

**Schedule subject to change

Webinar information, if available, will be provided to registrants only.