Relationship Marketing

when

Start: Thursday, November 15, 2018 at 9:00am

End: Thursday, November 15, 2018 at 1:30pm

WHERE

ANA
708 Third Ave
Floor 33
New York, NY 10017

Registration Pricing

Client-Side Marketer Marketing Solutions Provider Gold Marketing Solutions Provider Silver Associate Individual Nonmember
Registration
Will Not Attend Client-Side Marketer $0 Marketing Solutions Provider Gold $0 Marketing Solutions Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend In-Person Client-Side Marketer $0 Marketing Solutions Provider Gold $0 Marketing Solutions Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Solutions Provider Gold $0 Marketing Solutions Provider Silver N/A Associate Individual N/A Nonmember N/A


Relationship Marketing Committee Meeting
Building relationships with customers today revolves around digital assets, owned and unowned. This committee will explore examples of digital programs from some of the top consumer brands and discuss theories for the best asset mix.


NETWORKING BREAKFAST (9:00AM – 9:30AM)
INTRODUCTIONS (9:30AM – 9:40AM)


I. Case Study: How WeWork Builds Customer Relationships with Data (9:40AM – 10:30AM)
First-party data is the most valuable data you can collect about your audience and a powerful resource on specifics about your already-existing users and customers. See how WeWork has had such amazing growth using data to manage customer relationships.

Speaker:
Angelique TempleGlobal Marketing Director, WeWork
Josh Neckes, Co-Founder and President, Simon Data

 

COFFEE BREAK (10:30AM – 10:45AM)

II. TBD (10:45AM – 11:35AM)

Speaker:
Stephanie Borges, 
Global VP, Head of Strategic Marketing & Partnerships, Six Flags Entertainment


III. TBD (11:35AM – 12:15PM)

IV. LUNCH AND ROUNDTABLE DISCUSSION (12:15PM – 1:15PM)
In this session we will discuss the various aspects of promoting your brand utilizing the relationships you have with your customers. ANA Relationship Marketing Committee members will also have an opportunity to network and discuss key issues such as Technology, Measurement and Social Engagement.

Facilitator:
Richard Feldman
, Director of Brand Activation, ANA

 

Webinar information, if available, will be provided to registrants only.