Joint Shopper / Commerce & Experiential Marketing


Start: Thursday, August 8, 2019 at 10:30am

End: Thursday, August 8, 2019 at 3:00pm


Constellation Brands
131 S. Dearborn Street
Ste. 1200
Chicago, IL 60603

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Attend in-Person Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A

Today’s consumer doesn’t want to just buy products – they want an experience, a story, a reason to part with their hard-earned money. Given the challenges facing any brand, whether sold at retail, direct, online or otherwise, to gain the customer’s attention, building experiences into the commerce interaction is more critical now than ever. Brands that recognize these changing preferences can combine the best practices of commerce and experiential marketing to engage consumers, make connections, and boost sales. Today’s committee meeting focuses on the intersection of these two Brand Activation marketing disciplines and will feature case-studies and strategies from brands who have successfully integrated these approaches to create shopper interactions that surprise and delight, reduce buyer friction and create meaningful interactions that transcend the transaction.


I. Session 1: Building Brands Through High End Leadership at Retail (11:15AM - 12PM) Constellation Brands’ mission is ”Building Brands That People Love.” That mission has been translated into industry-leading growth through our strategic focus on leadership of the high-end category segment across Beer, Wine & Spirits, including iconic brands like Corona, Modelo, Robert Mondavi and more. When it comes to retail, that means looking and activating like the high-end leader in every consumer or shopper experience – from shelf to sip. Our integrated approach to retail programming strives to build brand equity, while connecting shoppers to our brand experience to drive sales in a highly competitive and regulated environment. E-commerce is a developing frontier for alcohol, which presents a unique opportunity for our brands to shape that landscape to our advantage.

Kevin Enos, Director, Trade Marketing, Constellation Brands 
Sara Master, Director, Ecommerce, Constellation Brands 
Jackie Burke, Director, Trade Marketing (Off-Premise National Accounts), Constellation Brands 

LUNCH (12PM - 12:45PM)

Presentations TBD (12:45PM-4:30PM)




Webinar information, if available, will be provided to registrants only.