Brand Activation Legal Committee: May 2019

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For May’s Brand Activation Legal Committee meeting, Lauren Aronson, Moustafa Badreldin, and Helen Osun of Crowell & Moring will be updating you on the latest and greatest legal developments in Advertising Law. They will cover recent NAD and NARB decisions, Lanham Act lawsuits, class actions, and federal and state regulatory developments.

Lauren Aronson, Counsel, Advertising & Media at Crowell & Moring’s Washington, D.C. office. Lauren represents clients across a variety of industries in advertising and marketing law. She has assisted numerous clients in initiating and defending false advertising challenges before the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB), and the National Advertising Review Board (NARB), and has provided counsel in Lanham Act false advertising suits. Lauren has also represented clients in investigations and actions brought by the Federal Trade Commission and state attorneys general relating to marketing and sales practices.

In addition to handling litigation-related matters, Lauren advises clients regarding the development, substantiation, approval, and defense of advertising claims. When additional support is necessary to support desired claims, Lauren works with her clients to develop the needed substantiation. She counsels clients on a range of advertising-related issues, including social media, native advertising, telemarketing, rebates, warranties, right of privacy and publicity, and endorsements. Lauren has also worked with clients to develop and enforce Minimum Advertised Price (MAP) policies; draft and amend privacy policies and terms of use for websites and mobile applications; and has advised on compliance with telemarketing laws, state dairy marketing laws and regulations, and other advertising and marketing-related concerns.

Lauren is recognized by Best Lawyers (2019) in Advertising Law. She is Vice Chair in the ABA’s Consumer Protection Committee.

Moustafa Badreldin, Associate in Crowell & Moring’s Advertising & Media Group in the New York office. He represents brands, media and production companies, and advertising agencies in connection with a variety of issues in advertising, marketing, intellectual property, media, and entertainment law.

Moustafa has considerable experience in drafting and negotiating a variety of complex agreements, including agency/client agreements, talent, production, venue, branding, partnerships, and influencer and sponsorship agreements. Moustafa’s practice also includes advising on and drafting rules for contest and sweepstakes, and in obtaining licenses for music, artwork, software, and related intellectual property. He regularly counsels global, domestic, and local companies on issues relating to all aspects of contract drafting and interpretation.

Moustafa's practice also includes reviewing advertising copy and branded content in a variety of traditional and new media, as well as advising clients on intellectual property, false advertising, and consumer protection matters. On a daily basis, he reviews advertising concepts and marketing campaigns for major brands and provides guidance to advertising and product development professionals that enables them to engage with consumers while staying in compliance with the law.


Helen Osun, Associate in Crowell & Moring's Washington, D.C. office. She is a member of the firm's International Dispute Resolution and Litigation groups.

Her practice includes work on matters regarding claims of breach of contract and trade secrets in the technology space, false advertising claim disputes, health care litigation, and performing complex discovery preparation. Helen has also been involved in representing pro bono clients in landlord-tenant disputes, asylum and SJIS proceedings, and civil rights litigation. 

Helen received her J.D. from Howard University School of Law where she won law student of the year. She was a member of the Howard International Moot Court Team and an intern for the Honorable Sheila R. Tillerson Adams. While at Howard she also served as a Dean's Fellow, a Marshall-Brennan Teaching Fellow, and cultivated her passion for a pro bono work when she interned at the Lawyers’ Committee for Civil Rights Under Law. 

Prior to law school, Helen earned her B.S. in business administration with a concentration in international business from Towson University.