Brand Management

when

Start: Wednesday, November 20, 2019 at 9:00am

End: Wednesday, November 20, 2019 at 2:30pm

WHERE

ANA Headquarters
155 E 44th Street/10 Grand Central (between Lexington and Third Avenue)
4th Floor
New York, NY 10017

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 10:00AM)
INTRODUCTIONS (10:00 – 10:15AM)

I. WOMEN ARE AMBITIOUS (10:15-11:00AM)
In this session, Tory Burch Foundation’s Director of Marketing & Digital discusses the national in-kind outdoor advertising campaign for #EmbraceAmbition to empower women, creating the "WOMEN ARE AMBITIOUS" slogan. Securing slots on the iconic Walgreens Building in Times Square, newsstands in NYC, Chicago, the Beverly Center, and screens in various cities including Las Vegas, Nashville, Charlotte, Columbus & more.

Speaker:
Molly Heffernan, Director, Marketing & Digital – Tory Burch Foundation

II. UNITED NATIONS BRANDING AND COMMUNICATIONS CAMPAIGNS (11:00-11:45AM)
In this session, Peter Dawkins will explain the brand values of the UN and how it has developed a visual identity as part of this brand, particularly in the digital space. He will also describe the UN’s approach to communications campaigns, with a focus on the Sustainable Development Goals and Climate Action.

Speaker:
Peter Dawkins, Chief Web Officer, Digital – United Nations

INTERACTIVE LUNCH (11:45AM–1:00PM)
This is your time! Engage your fellow committee members in open discussion around evolving issues and current challenges in effective brand marketing. Topics might include talent, emerging platforms, measurement, managing multiple partners, data integration, and more. Please come prepared to share! Something specific you’d like to discuss? Feel free to submit in advance to cwaite@ana.net and we will use your suggestions to guide the conversation.

Facilitator:
Claudine Waite, Director, Content Marketing – ANA

III. AMERICAN VALUES (1:00-1:45PM)

In this session, A+E Networks’ SVP of Strategic Insights, Marcela Tabares, and cultural anthropologist, Susan Kresnicka, share insights about values in America today - which ones matter most to us in everyday life, speak to us in the content we consume, and have the power to hold us together as a nation. Drawing upon a mix of ethnographic and quantitative data, they will shed light on some of the stickiest issues facing brands in an era of political and social polarization and highlight opportunities for transcending this division.

Speaker:
Marcela Tabares, Senior Vice President, Strategic Insights, Revenue – A+E Networks
Susan Kresnicka, Cultural Anthropologist and President - KR&I

IV. UNLOCKING THE POWER OF INFLUENCERS (1:45-2:30PM)
In this session, Simon and Schuster’s Kristin Fassler talks about the power of online influencers who are changing the marketing message.

Speaker:
Kristin Fassler, Vice President, Director of Integrated Marketing – Simon and Schuster

Webinar information, if available, will be provided to registrants only.