Brand Management Meeting

when

Start: Wednesday, September 18, 2019 at 9:00am

End: Wednesday, September 18, 2019 at 2:30pm

WHERE

ANA Headquarters
155 E 44th Street/10 Grand Central (between Lexington and Third Avenue)
4th Floor
New York, NY 10017

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 10:00AM)
INTRODUCTIONS (10:00 – 10:30AM)

I. A MODEL FOR LONG TERM GROWTH: THE 51/49 FRAMEWORK (10:30 – 11:15AM)
In any marketing organization, balancing the efforts between talking about the brand vs. product are often difficult, but critical to long term success. The 51/49 framework, paired with a clear internal communication plan, can differentiate a B2B brands in the long term.

Speaker:
Alex Cavalieri, Head of Marketing – CION

II. 250 DIRECT BRANDS TO WATCH (11:15AM – 12:00PM)
In February the IAB released its second annual "IAB 250 Direct Brands to Watch" report identifying the top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy. In this session, IAB's President and COO will provide a deep dive into the report's findings including emerging trends in marketing, advertising and data usage as well as ways traditional brands can leverage new techniques to drive growth.

Speaker:
Patrick Dolan, President & Chief Operating Officer – Interactive Advertising Bureau

LUNCH & LEARN! (12:00–1:00PM)
During this interactive lunch, engage your fellow committee members in open discussion around evolving issues and current challenges in effective brand marketing. Topics might include talent, emerging platforms, measurement, managing multiple partners, data integration, and more. Please come prepared to share! Something specific you'd like to discuss? Feel free to submit in advance to cwaite@ana.net and we will use your suggestions to guide the conversation.

Facilitator:
Claudine Waite, Director, Content Marketing – ANA

III. THE EVOLVING LANDSCAPE OF THE SHOPPING EXPERIENCE (1:00 – 1:45PM)
Lovesac is a 'new economy' brand positioned to disrupt the furniture category. As such, they require an innovative, forward-thinking approach that uses data analytics and media mix modeling to drive better outcomes. In this session, Patrick Santangelo of Lovesac discusses the core principles that have worked well for the brand, while amplifying and innovating new marketing tactics.

Speaker:
Patrick Santangelo, Vice President - Brand Management – Lovesac

IV. CONNING & DARWIN: A STORY OF BRAND EVOLUTION (1:45 – 2:30PM)
Seven years ago, a 100 year old Hartford-based brand named Conning that focused on one narrow audience with one message began a journey to expand its brand promise to new audiences, geographies and product areas. In this session, Myra Lee of Conning shares the story of how the brand took on the challenge to re-position itself internally and externally in order to survive (and thrive!) in a changing marketplace. "It is not the strongest or the most intelligent who will survive but those who can best manage change" --Charles Darwin.

Speaker:
Myra Lee, Managing Director, Marketing & Communications – Conning

Webinar information, if available, will be provided to registrants only.