Brand Management

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I. WELCOME (11:00 – 11:05am ET)

II. MEMBER ROUNDTABLE DISCUSSION: BRAND MANAGEMENT DURING DISASTER (11:05 – 11:30am ET)
Your brand has likely been affected by COVID-19, took a stand for social justice, or changed tactics due to a disaster. During this member roundtable discussion, we'll break into multiple virtual small groups to learn and share with each other on this important topic. Engage your fellow committee members in open discussion around evolving issues and current challenges in effective brand management.

III. NATIONAL WILDLIFE FEDERATION: A REBRANDING STORY (11:30am – 12:15pm ET)
In this session, we'll take a look at the National Wildlife Federation's new brand strategy, brand identity, and marketing strategy.

Speaker:
Dawn Rodney, Chief Innovation & Growth Officer, National Wildlife Federation

IV. ORAQUICK: DRIVING BRAND AWARENESS (12:15 – 1:00pm ET)
The OraQuick In-Home HIV Test addresses a health need that is critical but oft-neglected, even within the communities most at risk: knowing one's HIV status. To change that, OraQuick produced "Treat Yourself," an inspiring, highly engaging digital program targeting queer consumers that raised brand awareness within a core consumer target and motivated self-testing for HIV through in-culture storytelling.

Speakers:
Kayla Coleman, Marketing Manager, Consumer Products, OraSure Technologies
Matt Wagner, VP, Client Services, Target 10