DE&I Forum

when

Start: Friday, December 10, 2021 at 11:00am

End: Friday, December 10, 2021 at 1:00pm

WHERE

11:00am ET
Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A

Welcome & Introductions (11:05-11:15am)

I. NEW RESEARCH: A DIVERSITY REPORT FOR THE ADVERTISING/MARKETING INDUSTRY (11:15-11:35am)
For the fourth consecutive year, ANA and AIMM (the Alliance for Inclusive and Multicultural Marketing) have released “A Diversity Report for the Advertising/Marketing Industry.” The report examines both ethnic and gender diversity. Our headline is significant – Finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry! ANA will take you through the report’s highlights.

Speaker:
Bill Duggan
, Group EVP - ANA

II. FERRARA CASE STUDY: TREATING DE&I AS THE CRITICAL BUSINESS ISSUE IT IS (11:35-11:55am)
In the last few years, Ferrara has grown exponentially, bringing three large companies, each with their own culture and operating practices, together under one roof. When Ferrara’s diversity, equity, and inclusion program was founded in Q4 2019, they had a unique opportunity to integrate equity and inclusion practices right at the onset of building their new and inspiring culture as well as into their daily operations. To do that well, Ferrara needed to treat DE&I as the critical business issue that it is and they will share that story with us.

Speakers:
Natasha Miller Williams, Head of DE&I - Ferrara
Doug Corcoran, Head of Talent Acquisition - Ferrara

BREAK 
(11:55am-12:00pm)

III. KIMBERLY-CLARK CASE STUDY: LEADING WITH INCLUSION TO DRIVE CHANGE THROUGH THE MARKETING ECOSYSTEM (12:00-12:20pm)
The urgency of racial justice galvanized Kimberly-Clark to do more, move faster, and enable change. In partnership with senior leadership, immediate action was taken to drive change in their marketing ecosystem through three parallel paths: (1) to empower their marketers through specific I&D (Inclusion & Diversity) training and tools; (2) to work with their marketing agency and media partners to drive positive change through effective, measurable actions; and (3) to commit to more authentic representation of diverse peoples in our brand communications. This emphasis on inclusion has created opportunity for the growth of society as well as the company.

Speakers:
Zena Arnold, Chief Digital and Marketing Officer - Kimberly-Clark
Katherine Huss, I&D Strategy Lead - Kimberly-Clark

IV. GROUP DISCUSSION (12:20-12:50pm)
Are there key action steps that have helped your company improve diversity within the marketing department?”

FINAL THOUGHTS/WRAP UP 

Webinar information, if available, will be provided to registrants only.