Digital & Social

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NETWORKING BREAKFAST (9:00-9:45AM)
INTRODUCTIONS & NETWORKING "FIRESTARTER" SESSION (9:45-10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

I. VOLVO CAR GROUP: DIGITAL & SOCIAL CASE STUDY (10:00 – 10:45AM)
Volvo Cars is one of the most well-known and respected car brands in the world with sales of 571,577 cars in 2017 in about 100 countries. In this session, hear from Erin Silver, Social Media Lead at Volvo who will share insights on recent digital campaigns and the data-based strategies that made them successful.

Speaker:
Erin Silver, Social Media Lead – Volvo

II. KISS: DIGITAL & SOCIAL CASE STUDY (11:00 – 11:45AM)
KISS Products is a worldwide leader in artificial nails. The first American company to bring professional-quality nail products directly to the consumer offering at-home, easy-to-use kits that deliver salon results. Today, the KISS line of products has expanded to include nail care, nail jewelry, nail art, manicure & pedicure tools as well as eyelash kits and hot hair styling tools. Each of these quality products originated from KISS's innovative thinking and vast salon experience. In this session, hear from Assunta Catalano, Social Media Manager at KISS Products who will share the innovative work they're doing in digital and social space with key lessons learned for marketers.

Speaker:

Assunta Catalano, Social Media Manager – KISS Products


LUNCH (11:45 – 12:30PM)

III. NEW YORK LIFE INSURANCE COMPANY: DIGITAL & SOCIAL CASE STUDY (12:30 – 1:15PM)
New York Life Insurance Company is the largest mutual life insurance company in the United States and one of the largest life insurers in the world, offering life insurance, retirement income, investments and long-term care insurance. In this session, hear from Laura Dempsey, Social Media Content Manager, Consumer & Brand Marketing at New York Life Insurance Company who will share insights on how the organization has evolved their digital marketing.

Speaker:

Laura Dempsey, Social Media Content Manager, Consumer & Brand Marketing – New York Life Insurance Company

IV. MARRIOTT AND WHISTLE SPORTS: BUILDING ENGAGING CONTENT FOR UNIQUE DISTRIBUTION PLATFORMS (1:15 – 2:00PM)
Whistle Sports and the Marriott Content Studio produce and distribute the ongoing docu-series “Courtyard: Unstoppable” bringing to life compelling stories about people fueled by their passion for the game of football. By leveraging the partnership of Courtyard by Marriott as the “Official Hotel” of the NFL, the series shares engaging stories distributed on a dedicated channel on Facebook’s video platform, Facebook Watch. An unconventional approach to storytelling and distribution gets the story in front of engaged audiences while reinforcing brand awareness.

Speakers:
Kate Pfetsch, Director of Strategy & Content – Marriott Content Studio
Joe Caporoso, VP, Social Media – Whistle Sports

V. MEMBER ROUND TABLE DISCUSSION: LEVERAGING NEW TECHNOLOGIES IN DIGITAL & SOCIAL (2:00 – 2:30PM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. In this session, we will discuss various aspects and best practices of digital & social media. ANA Digital & Social committee members will also have an opportunity to network and discuss key issues such as social listening tools, the internet of things, augmented reality, virtual reality, and AI in marketing.

Facilitators:
Michael Donnelly, Senior Vice President, Group Head, Global Digital Marketing – MasterCard Worldwide and Digital & Social Committee Chair
Molly Knol, Senior Manager, Conferences & Committees – ANA