Digital & Social

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HOUSEKEEPING & INTRODUCTIONS (11:00AM ET)

I. TRAVELERS INSURANCE: ENGAGING AND CONVERTING VALUABLE PROSPECTS VIA ACCOUNT BASED MARKETING (ABM) (11:05AM-11:50AM ET)
Today, the commercial insurance customer journey starts earlier. 66% of mid-sized business leaders come to their broker with an insurance carrier in mind. They've Googled; they've heard from peers on LinkedIn; they've done their research. In this session, hear how the Travelers Account Based Marketing program used valuable content, highly personalized digital marketing and sales attribution to reach prospects and build consideration (that converts).

Speakers:
Jim O'Brien, 2VP Digital and Social Media Marketing - Travelers Insurance
Amber Farrell, Digital Marketing Manager – Travelers Insurance

II. HOW TO HELP YOUR AGENCY PROTECT AGAINST INFLUENCER MARKETING INVESTMENT WASTE (11:55AM-12:40PM ET)
With influencer marketing continuing to experience double-digit brand spend growth in 2020, it's important to understand how your agency is protecting investments from fraud, waste, and inaccurate reporting. In this session, we'll discuss some of the important questions you should be asking your partners, and a few tangible steps you can take to avoid waste and improve campaign content performance.

Speaker:
Erick Schwab, Co-founder & Co-CEO– Sylo