Digital & Social

This event is over.


HOUSEKEEPING & INTRODUCTIONS (11:00AM ET)
MEMBER ROUNDTABLE & FIRESTARTER SESSION (11:05 – 11:30AM)

I. Marketing Across The Metaverse (11:30AM-12:15PM ET)
The metaverse may just be the next frontier for online interaction. Companies like Facebook are positioning itself toward the metaverse with its virtual reality social media platform, Horizon (currently in beta), and Live Maps. Niantic, Magic Leap, Microsoft and many others are working on it too. In this session, R3 will look at the evolution of the metaverse, marketer case studies, how marketers can leverage opportunities across the metaverse value chain, and best practices.

Speaker(s):
Jason Velliquette, EVP, Digital - R3

II. A Perfect Match Drives Killer Results Through Influencer Marketing (12:15PM-1:00PM ET)
In this session, BEN Group and Sony will highlight the influencer marketing campaign that they created for the launch of Sony's X Series Wireless speakers. The campaign was a resounding success due to Sony's willingness to empower creators to drive the artistic vision and direction for each piece of content. The campaign exceeded its goals by over 200% and drove added value for the brand, with creators continuing to use the product outside of their contracts – a testament to the power of matching the right brands with the right creators.

Speaker(s):
Jennifer Martin, Content & Social Media, Sony Electronics
Bree Santerre, Senior Director, Client Services, BEN Group