Digital & Social


Start: Thursday, November 11, 2021 at 11:00am

End: Thursday, November 11, 2021 at 1:00pm


Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


I. Marketing Across The Metaverse (11:30AM-12:15PM ET)
The metaverse may just be the next frontier for online interaction. Companies like Facebook are positioning itself toward the metaverse with its virtual reality social media platform, Horizon (currently in beta), and Live Maps. Niantic, Magic Leap, Microsoft and many others are working on it too. In this session, R3 Principal & Co-Founder, Greg Paull, will look at the evolution of the metaverse, marketer case studies, how marketers can leverage opportunities across the metaverse value chain, and best practices.

Greg Paull, Principal & Co-Founder - R3

II. A Perfect Match Drives Killer Results Through Influencer Marketing (12:15PM-1:00PM ET)
In this session, BEN Group and Sony will highlight the influencer marketing campaign that they created for the launch of Sony’s wireless speaker. The campaign was a resounding success due to Sony’s willingness to empower creators to drive the artistic vision and direction for each piece of content. The campaign exceeded its goals by over 200% and drove added value for the brand, with creators continuing to use the product outside of their contracts – a testament to the power of matching the right brands with the right creators.

Coming Soon



Speaker Bios

Greg Paull, Principal & Co-Founder - R3

Greg spent the first 20 years of his career on both the marketer and agency side in the U.S., Europe, and Asia Pacific. In 2002, he co-founded R3, a global independent consultancy to CMOs on improving the efficiency and effectiveness of marketers and their agencies. R3 has since expanded to manage global relationships with Unilever, Samsung, Novartis, Coca-Cola, Mastercard, and Colgate. Greg is the co-author of Global CMO, a detailed analysis of marketing in the age of digital transformation.


Webinar information, if available, will be provided to registrants only.