Digital & Social

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Please note that this meeting is sold out. No walk-ins will be allowed. To be part of the waitlist, please contact Andrew Morgenstern (amorgenstern@ana.net). 

LUNCH (12:00 – 12:45PM)

INTRODUCTIONS (12:45 – 1:00PM)


I. WORLD WIDE BREAST CANCER: LESSONS IN CREATING INNOVATIVE DIGITAL CONTENT (1:00 – 1:45PM)
Worldwide Breast Cancer uses intelligent design to empower patients and physicians to identify breast cancer and feel confident in detection and treatment options. In this session, hear from Katherine Crawford-Gray, CEO of Worldwide Breast Cancer, who will discuss how design-led thinking led the content strategy behind The Know Your Lemons Campaign. The campaign, developed with over a decade of research, has been seen by over 200 million people, translated into more than 27 languages and used in over 90 countries worldwide.

Speaker:
Katherine Crawford-Gray,
CEO – Worldwide Breast Cancer



II. HEAT: CAPTURING LIGHTING IN A BOTTLE, AGAIN AND AGAIN (1:45 – 2:30PM)
In this session, Maggie Gross, Head of Strategy, and Leyland Streiff, Head of Business Leadership at Heat - a full-service creative agency and Deloitte Digital subsidiary - will share insights on how to establish a replicable process to own share of culture, not just pay for share of voice.

Speakers:
Maggie Gross, Head of Strategy – Heat
Leyland Streiff, Head of Business Leadership – Heat


COFFEE BREAK (2:30 – 2:45PM)


III. H&R BLOCK: DREAM BIG, FOCUS SMALL (2:45 – 3:30PM)
What do guitars, heavy-metal influencers, paper-shredders and taxes have in common? In this session, Samantha Shepard, Senior Manager, Social Media Strategy at H&R Block will share the how her team created the world’s first guitar-powered, document-shredding event on Facebook Live. Find out how H&R Block took a big idea with lofty goals and focused to create a big splash in the heart of tax season.

Speaker:
Samantha Shepard, Senior Manager, Social Media Strategy - H&R Block


IV. MEMBER ROUND TABLE DISCUSSION: DIGITAL & SOCIAL FIRESTARTER SESSION (3:30 – 4:00PM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. In this session, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

Facilitators:
Michael Donnelly, Senior Vice President, Group Head, Global Digital Marketing, – Mastercard Worldwide


NETWORKING COCKTAIL RECEPTION HOSTED BY DELOITTE DIGITAL (4:00PM)
Please join us for networking cocktail reception immediately following the meeting! Enjoy beer, wine, and good conversation. Patio access weather permitting. Thank you to our host Deloitte Digital!