Influencer Marketing
when
Start: Monday, June 6, 2022 at 11:00am
End: Monday, June 6, 2022 at 1:00pm
WHERE
Via Webinar (Eastern Time)
Registration Pricing
Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Individual | Nonmember | ||||
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Registration | |||||||||
Attend via Webinar | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Individual N/A | Nonmember N/A | |||
Will Not Attend | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Individual N/A | Nonmember N/A |
HOUSEKEEPING & INTRODUCTIONS (11:00AM ET)
MEMBER ROUNDTABLE & BREAKOUT DISCUSSIONS (11:05 – 11:30AM ET)
I. H&R Block Gives Female Athletes "A Fair Shot" at Brand Deals (11:30am-12:15pm ET)
Last July, the NCAA redefined college athletes’ ability to profit from their sports careers, unveiling a revamped policy allowing them to enter into paid brand sponsorships. Since then, a majority of deals have been with male stars. Out of roughly 55,000 collegiate athletes across more than 575 colleges and universities, male athletes currently make almost 72% of the total compensation from brand partnerships, leaving women with only 28% of this overall income. In this session, learn how H&R Block is trying to level the playing field with their new campaign, A Fair Shot, which commits $1 million to sponsor female athletes.
Speaker:
Angela Davied, Vice President, Corporate Communications, H&R Block
II. Lessons From Brands That Stand Out on Social (12:15-1:00pm ET)
From omni-channel activations to ambassador-led programs, this session will highlight brands that are creatively activating on social to drive outcomes and awareness with influencers. Learn lessons from:
- E.L.F.’s viral videos on TikTok, not just garnering views but also inspiring user-generated content
- Dr. Pepper’s activations across Twitch, Twitter, Instagram, and TikTok that allowed for strategic creator selection on the platforms they perform best on
- Fabletics ambassador program that allows for trials and testing before investing in influencers based on their performance
Speaker:
Amanda Sorenson, Vice President, Socialyte
Webinar information, if available, will be provided to registrants only.