In-House Agency

NETWORKING BREAKFAST (10:00 – 10:45 am)
INTRODUCTIONS (10:45 – 11:00 am)

I. WUNDERMAN THOMPSON INSIDE: AN IN-DEPTH LOOK AT A HYBRID IN-HOUSE AGENCY MODEL (11:00 – 11:45 am)
In this session, we’ll hear from James Sanderson, managing director of Wunderman Thompson Inside, on an in-house agency model that is growing in popularity among marketers. This hybrid model can reduce the marketer’s risk and still get the full proximity advantages of an in-house team. Learn more about this hybrid model and join for an in-depth discussion on the future of in-house agencies.

Speaker:
James Sanderson, Managing Director - Wunderman Thompson Inside

LUNCH (11:45 – 12:30 pm)

II. THE INTERSECTION OF IN-HOUSE ANALYTICS, RESEARCH & CONSUMER INSIGHTS (12:30 – 1:30 pm)
In a world with massive amounts of data, customer insights can come from all sorts of places – traditional surveys, focus groups, web behavior, call centers… the list goes on. At John Hancock, deep customers insights are unlocked when you bring together qualitative research with quantitative analytics. Allison Marsh, Head of Customer Experience, and Chris Potts, Director of Marketing Analytics, share their approach to managing this process.

Speakers:
Allison Marsh, Head of Customer Experience - John Hancock Financial Services
Chris Potts, Director, Marketing Analytics- John Hancock Financial Services

III. MODERNIZING CREATIVE ROUTINES TO STAY CULTURALLY RELEVANT (1:30 – 2:00 pm)
The Masters Circle Global CMO Summit took place during Masters of Marketing Week in October. A key takeaway from the summit was a focused approach to how marketers can contribute to company growth. Some of these priorities include moving from ads to experiences, exploring new measurements and metrics, and modernizing creative routines to stay culturally relevant. In this session, we'll discuss how your in-house agency stays on the pulse of culture and adapts when it changes.

Facilitators:
Charissa Messer, In-House Agency Executive – Bank of America and ANA In-House Agency Committee Co-Chair
Jack Teuber, Creative Leader – PwC and ANA In-House Agency Committee Co-Chair
Greg Wright, Senior Director – Association of National Advertisers