Midwest Digital & Social

when

Start: Tuesday, February 11, 2020 at 9:00am

End: Tuesday, February 11, 2020 at 2:30pm

WHERE

MillerCoors
250 S. Wacker Drive
Suite 800 Conference Room: The End Zone
Chicago, IL 60606

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS AND FIRESTARTER (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

I. MEMBER ROUND TABLE DISCUSSION (10:00 – 10:30AM)
In this session, we will discuss various aspects and best practices of digital & social media. ANA Digital & Social, Midwest Chapter committee members will also have an opportunity to network and discuss key issues such as social listening tools, the internet of things, augmented reality, virtual reality, and AI in marketing.

Facilitators:
Brad Feinberg, VP, Media and Consumer Engagement  MillerCoors LLC & Digital & Social Committee, Midwest Chapter Co-Chair
Lisa Bialecki, Senior Director, Integrated Communications – Rust-Oleum Corporation & Digital & Social Committee, Midwest Chapter Co-Chair

II. MILLERCOORS: BUILDING A NEW INFLUENCER MARKETING MODEL (10:30-11:15AM)
In this session, MillerCoors will present on how they built a new influencer marketing model.

Speaker:
TBD - MillerCoors

III. PROGRESSIVE INSURANCE: UNDER THE INFLUENCE (11:30AM-12:15PM)
This session takes a look into the meteoric rise of influencer marketing, tackling its challenges, examining its unique benefits, and explores how Progressive has evolved its in-house practice.

Speaker:
Kianna Lada, Influencer Marketing Specialist - Progressive Insurance

NETWORKING LUNCH (12:15PM – 1:00PM)

IV. RETURN ON INFLUENCERS: THE FUTURE OF TIKTOK (1:00-1:45PM)
As TikTok has taken the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for many brands. In this session, R3's Co-Founder and Principal, Greg Paull, will share best practices from the most digitally advanced market in the world, and provide key insights on how marketers can make the most of influencer partnerships in 2020.

Speaker:
Greg Paull, Co-Founder and Principal – R3

V. PAMPERED CHEF: PAID SOCIAL CASE STUDY (1:45 – 2:30PM)
Pampered Chef, a Berkshire Hathaway company, is a leading provider of personalized, inspirational cooking solutions delivered by a community of 40,000 cooking consultants. In this session, Pampered Chef will share recent digital campaigns and the data-based strategies that made them successful.

Speakers:
Angie Sterkel, Marketing Communications Manager – Pampered Chef
Kristy O'Neil, Field & Channel Marketing – Pampered Chef

Webinar information, if available, will be provided to registrants only.