Committees | Events & Webinars | Midwest Digital & Social | ANA

Midwest Digital & Social

This event is over.


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 10:00AM)


I. JIM BEAM DIGITAL MARKETING CASE STUDY (10:00-11:00AM)
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits that Stir the World. In this session, Gail Hansche, Sr Manager of Digital Strategy at Beam Suntory will share the innovative work they are doing in the digital space.

Speaker:
Gail Hansche, Sr Manager of Digital Strategy – Beam Suntory


II. BEL BRANDS SOCIAL MEDIA CASE STUDY (11:15AM-12:15PM)
Bel Brands USA is the world’s third largest branded cheese company and the leader in single serving cheese portions, manufacturing The Laughing Cow®, Babybel®, Boursin®, Kaukauna®, Merkts® and Price*s®. In this session, Katie Driscoll, Senior Associate Brand Manager – Bel Brands USA will share the innovative work they are doing in social media.

Speaker:
Katie Driscoll, Senior Associate Brand Manager – Bel Brands USA


LUNCH (12:15 – 1:00PM)


III. MEMBER ROUNDTABLE DISCUSSION (1:00-1:30PM)
In this session, we will open up the discussion to talk about current issues members are facing and build upon those topics to explore in future meetings.

Facilitators:
Brian Pokorny
, Senior Manager of Media and Digital Marketing – MillerCoors LLC
Talia Fisher
, Associate Manager, Committees & Conferences – ANA


IV. OPTIMIZE DIGITAL AD SPEND BY REDUCING FRAUD –  NEWLY RELEASED INDUSTRY STUDY (1:30-2:30PM)
For the second year in a row, ANA partnered with White Ops to measure bot fraud (i.e., non-human traffic). Forty-nine ANA members deployed White Ops detection tags on their digital advertising; all participants received proprietary information specific to their buys while the aggregate data was reported to the industry. Results show that fraud is especially high in programmatic advertising and sourced traffic. The report encourages advertisers to take an active role in the fight against fraud and offers a number of proactive ideas to help.

Speaker:
Tamer Hassan, CTO – White Ops