Multicultural Marketing & Diversity

when

Start: Tuesday, February 27, 2018 at 9:00am

End: Tuesday, February 27, 2018 at 2:30pm

WHERE

ANA Headquarters
708 Third Avenue (between 44th and 45th Streets)
33rd Floor
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)


I. MOET HENNESSEY TARGETS AFRICAN AMERICANS AND HISPANICS THROUGH UNIQUE PARTNERSHIPS (10:00-11:00 AM)
In this session, Manny Gonzalez, Senior Director, Multicultural at Moet Hennessy will share insights from Hennessey's programs designed to engage African American and Latino consumers through unique partnerships, targeted traditional media, and digital and social media messaging. Manny will share elements of Hennessy's 2018 Black History Month social media campaign and partnership with boxer Canelo Alvarez.

Speaker:
Manny Gonzalez, Senior Director, Multicultural - Moet Hennessy


II. MARRIOTT INTERNATIONAL SPONSORS NATIONAL MUSEUM OF AFRICAN AMERICAN HISTORY & CULTURE (11:00AM-12:00PM)
Marriott International was the Hospitality Sponsor of the grand opening of the Smithsonian National Museum of African American History & Culture (NMAAHC). Through their exclusive "EncouragHERS" Luncheon, on-property marketing and media amplification, Marriott International and NMAAHC celebrated the contributions of women to the African American community and their efforts in helping make the museum a reality. With this high-end luncheon, Marriott sought to shift perception of and increase affinity for Marriott International in the African American community. Additionally, Marriott strove to communicate their commitment to diversity and inclusion. In this session, Cherilyn Williams, Director, Portfolio Marketing, Marriott International will share insights into this campaign.

Speaker:
Cherilyn Williams, Director | Portfolio Marketing Strategy + Planning – Marriott International


LUNCH (12:00-1:00PM)


III. FORD EXPLORER TARGETS AFRICAN AMERICAN WOMEN AND WIN (1:00-2:00PM)
The feeling of being empowered, commanding attention, self-expression and confidence are key character traits of the target of one of Ford's recent campaigns. They want to share experiences and celebrate their culture with their family, friends, and other sisters of color. They are trendsetters and social mavens that break the norms and expectations of the world. In this session, Rajoielle Register, Manager, Cross Brand Strategy & Growth Audiences at Ford Motor Company will share insights and lessons learned in creating this 2017 ANA Multicultural Excellence Awards Grand Prize winning campaign in the African American category.

Speaker:
Rajoielle Register, Manager, Cross Brand Strategy & Growth Audiences - Ford Motor Company


IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, ANA Multicultural Marketing & Diversity Committee members will have an opportunity to network and discuss key issues in multicultural marketing.

Facilitator:
Gilbert Dávila   ANA Multicultural Marketing & Diversity Committee Chair

Webinar information, if available, will be provided to registrants only.