Multicultural Marketing & Diversity

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NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)


I. MOET HENNESSEY TARGETS AFRICAN AMERICANS AND HISPANICS THROUGH UNIQUE PARTNERSHIPS (10:00-11:00 AM)
In this session, Manny Gonzalez, Senior Director, Multicultural at Moet Hennessy will share insights from Hennessey's programs designed to engage African American and Latino consumers through unique partnerships, targeted traditional media, and digital and social media messaging. Manny will share elements of Hennessy's 2018 Black History Month social media campaign and partnership with boxer Canelo Alvarez.

Speaker:
Manny Gonzalez, Senior Director, Multicultural - Moet Hennessy


II. MARRIOTT INTERNATIONAL SPONSORS NATIONAL BLACK MBA ASSOCIATION AND PROSPANICA (11:00AM-12:00PM)
In this session, Cherilyn Williams will share insights from Marriott International first ever experiential activation to reach African American and US Latino travelers. Collaborating with multiple key departments within Marriott International and leveraging intersectionality between the two segments, Marriott created a unique and memorable experience that exceeded expectations.

Speaker:
Cherilyn Williams, Director | Portfolio Marketing Strategy + Planning – Marriott International


LUNCH (12:00-1:00PM)


III. FORD EXPLORER TARGETS AFRICAN AMERICAN WOMEN AND WIN (1:00-2:00PM)
The feeling of being empowered, commanding attention, self-expression and confidence are key character traits of the target of one of Ford's recent campaigns. They want to share experiences and celebrate their culture with their family, friends, and other sisters of color. They are trendsetters and social mavens that break the norms and expectations of the world. In this session, Rajoielle Register, Manager, Cross Brand Strategy & Growth Audiences at Ford Motor Company will share insights and lessons learned in creating this 2017 ANA Multicultural Excellence Awards Grand Prize winning campaign in the African American category.

Speaker:
Rajoielle Register, Manager, Cross Brand Strategy & Growth Audiences - Ford Motor Company


IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, ANA Multicultural Marketing & Diversity Committee members will have an opportunity to network and discuss key issues in multicultural marketing.

Facilitator:
Gilbert DávilaANA Multicultural Marketing & Diversity Committee Chair