Multicultural Marketing & Diversity

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Parking Information: Parking at Gate 3 (Franklin Parking Structure): 4301 W. Olive Ave Burbank, CA 91505. Click here for a map of Gate 3 (Parking) and Building 43 (Meeting Location).


NETWORKING BREAKFAST
(9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)


I. DOLE PACKAGED FOODS CHANGES BRAND PERCEPTION AMOUNG U.S. LATINOS (10:00AM-10:45AM)
In this session, Stan Stuka, Sr. Director of Marketing at Dole Packaged Foods and Marina Filippelli, COO and Director of Client Services at Orcí will demonstrate how Dole changed its brand perception within the U.S. Latino market—unleashing lasting results for the 167-year-old brand.

Speakers:
Stan Stuka, Sr. Director of Marketing - Dole Packaged Foods
Marina Filippelli, COO and Director of Client Services – Orcí


NETWORKING BREAK


II. KAISER PERMANENTE: REACHING OUR CURRENT MARKETPLACE (11:00AM-12:00PM)
Hear from Beatriz Rojas, Senior Director of Multicultural Marketing at Kaiser Permanente how the nation's largest nonprofit health plan is deploying an inclusive approach to engage diverse consumers.

Speaker:
Beatriz Rojas, Senior Director of Multicultural Marketing - Kaiser Permanente


LUNCH (12:00-1:00PM)


III. PANDORA: IMPACT OF CULTURAL ADVERTISING ON MULTICULTURAL CONSUMERS (1:00-2:00PM)
In this session, Nidia Serrano, Multicultural Sales Marketing Lead at Pandora will be sharing insights from research on the impact of cultural advertising on Hispanic and African American consumers as well as the importance of multicultural data-driven marketing.

Speaker:
Nidia Serrano, Multicultural Sales Marketing Lead – Pandora


IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, ANA Multicultural Marketing & Diversity Committee members will have an opportunity to network and discuss key issues in multicultural marketing.

Facilitator:
Gilbert DávilaANA Multicultural Marketing & Diversity Committee Chair