Multicultural Marketing & Diversity

Welcome and Introductions (11:00-11:10AM ET)
Gena Casciano, Director - ANA

I. Roundtable Discussion (11:10-11:30am ET)

II. Coloring a Diverse and Inclusive World (11:30am-12:10pm ET) 
*2020 Multicultural Excellence Award Winner*
Crayola's color inclusion journey began back in 1992 with the launch of the first multicultural crayon pack featuring a collection of crayons representing different skin tones. Decades later, Crayola reimagined and expanded this line from an 8-pack set to the Colors of the World pack that now includes 24 specifically formulated colors representing over 40 global skin tones. Join us as we hear about their partnership with a global skin tone expert and how an integrated marketing campaign was developed and communicated to the diverse world we see today to foster a sense of belonging and inclusivity.

Speaker:
Mimi Dixon, Director, Brand Activation & Content - Crayola

III. "Finding Soul" (12:10-12:50pm ET)
Learn how the marketing team behind Disney and Pixar’s “Soul” created a strategy that honored and celebrated Black culture, artistry and community.

Speaker:
Anastasia Ali, VP, Marketing - Disney Studios Content
Jan Coleman, VP, Global Marketing Partnerships, Promotions & Multicultural - Disney Studios Content

Closing Remarks (12:50-1:00pm ET)


**Schedule subject to change

Speaker Bios

Mimi Dixon, Director, Brand Activation & Content, Crayola

Mimi Dixon is a highly motivated and dynamic thought leader with +20 years of expertise in Integrated, Shopper & Sports marketing for leading global brands. She describes herself as a “Big Idea Generator, Activation Master, Strategic Thought Leader and Passionate Marketer”. Currently, she is Director – Brand Activation & Content at Crayola. In this role she spearheads Advertising, PR, Shopper Marketing, National marketing campaigns, Social Media, Digital Content & Imagery & YouTube content with a team of five direct reports and six agency partners. Most recently, she led the development & activation of Crayola’s 2020 Colors of the World skin tone crayon launch which garnered over 3 billion impressions to date and has gone on to win various industry awards including an ANA Multicultural Excellence Grand Prize Award in the Total Market category and a TOTY (Toy of The Year) for Creative Toy of the Year. Mimi also serves as the Vice Chair for Crayola’s first Diversity & Inclusion Council & is hard at work in building the foundation for both the council and the company.

Prior to joining Crayola in June of 2014, Mimi held various roles within increasing responsibility at Campbell Soup Company over a tenure of 16 years. During this time period, Mimi executed copious large scale national marketing campaigns, managed the company’s NFL sponsorship for eight years, activated numerous brand & celebrity partnerships and lead retail specific activation for key retailers like Walmart, Target, Kroger & Publix.

Anastasia Ali, Vice President, Marketing, Disney Studios Content

Anastasia Ali is the Vice President of Marketing at The Walt Disney Studios. Anastasia works closely with all aspects of the marketing group to develop and lead strategic marketing objectives for select theatrical films, as well as select films and series for Disney+. She previously worked on the campaigns for the $1.3 billion-grossing Marvel movie Black Panther, Will Smith’s highest-grossing movie Aladdin at $1.05 billion and this year’s Oscar-nominated Pixar pic Soul. She joined Disney in 2013 as an M.B.A. intern and was part of the Studio Marketing rotational program for rising executives.

A cross-functional leader with a multicultural mindset, Anastasia co-founded Disney’s Black Employee Resource Group, The Bond. She also co-founded rePRESENT, Studio Marketing’s inaugural center of excellence, focused on scaling multicultural marketing competencies and developing diverse talent

Prior to joining Disney, Anastasia produced content for a global audience on digital and cable platforms including BET.com’s groundbreaking web series Buppies, which garnered a viewership of over five million. She produced TV One’s first scripted show Love That Girl! which was nominated for four NAACP Image Awards and won the Visionary Award from the National Association for Multiculturalism in Communications. She also worked in celebrity brand management, where she brokered deals with Toyota, P&G, the United Negro College Fund and the Ministry of Tourism of Trinidad and Tobago. Ali has an M.B.A. from UCLA Anderson School of Management and a B.A. from Brown University. She is a first-generation American who is both Afro-Latina and Indo-Caribbean.

Jan B. Coleman, Vice President, Gobal Marketing Partnerships and Multicultural, Disney Studios Content

As Vice President of Global Marketing Partnerships, Promotions and Multicultural for the Walt Disney Studios, Jan Coleman is responsible for creating, strategizing and negotiating multi-platform brand partnerships across the studios multiple film brands: Disney, Pixar, Walt Disney Animation Studios, Lucasfilm, 20th Century and Disney+. This includes co-branded marketing campaigns and activations, placement integrations, global licensing and sponsorships of large-scale events. She is also focused on creating culturally relevant marketing partnerships with brands that authentically speak to multicultural consumers. Throughout her career, she has successfully launched and managed partnerships with major brands including Porsche, Bose, Sonos, MAC Cosmetics, P&G’s My Black is Beautiful, HP, Vizio, Whirlpool, Ancestry, and Blue Apron.

In 2020, she co-founded a Studio Marketing Center of Excellence called rePRESENT with the goal of cultivating and scaling world-class multicultural marketing competencies across the studio marketing team in order to reach moviegoers more effectively and develop diverse leaders and voices within The Walt Disney Studios. “The goal of this team is to benefit the entire studio marketing organization because at the core of rePRESENT are people who are committed to equality and representation.”

Before joining Disney in 2011, Jan worked on the Harry Potter Franchise Development team at Warner Bros. maximizing the breadth of the franchise across the studio's movie, television, interactive, digital and consumer products businesses including the opening of the Wizarding World of Harry Potter. Prior to Warner Bros, Jan has held positions at 20th Century Fox in Publicity and Promotional Partnerships, and MGM where she worked on the first global Visa integration and placement of BMW for the Bond film Tomorrow Never Dies. She also serves on the board of Kids In The Spotlight (KITS), a nonprofit organization that provides a platform for foster care youth to tell their stories through film.

Jan Coleman is driven by authentic representation, collaborative storytelling, creative excellence and executions that are dynamic and disruptive.

She is a graduate of Mount St. Mary’s College in Los Angeles and graduate of the UCLA Anderson’s Women’s Leadership Institute.