Multicultural Marketing & Diversity

NETWORKING COFFEE BREAK (11:00-11:30AM)
WELCOME AND INTRODUCTIONS (11:30 – 11:45AM)


I. MILLERCOORS: MARKETING IN A POLYCULTURAL WORLD (11:45-12:30PM)
In this session, Scott Coligan, Ben Feeney and Kim Mauller from the Human Experience (HX) team at MillerCoors will share research that is leading to a shift from traditional segment marketing to a more deeply personal and broadly inclusive approach that is shaping how we think about the marketplace and the workplace in a modern polycultural world.

Speakers:
Scott Coligan, Sr. Marketing Insights Manager– MillerCoors
Benjamin Feeney, Director, Foresight & Design– MillerCoors
Kim Mauller, Marketing Insights Manager– MillerCoors


LUNCH (12:30-1:30PM)


II. KIMBERLY-CLARK (1:30-2:15PM)
Monica Morales, Lead of Multicultural Marketing at Kimberly-Clark, the personal care health care giant, will be sharing insights into some of the company's campaigns targeting cross-cultural consumers to drive results.

Speaker:
Monica Morales, Multicultural Marketing Brand Manager– Kimberly-Clark Corporation


III. HILTON HOTELS (2:15-3:00PM)
In this session, Andrea Richardson who heads multicultural and diversity marketing for 14 different Hilton Hotels brands will share learnings from campaigns targeting multicultural consumers.

Speaker:
Andrea Richardson, Director, Multicultural & Diversity Engagement – Hilton Hotels


NETWORKING BREAK (3:00-3:15)


IV. MCDONALD'S BUILDING BRAND REPUTATION AND DRIVING SALES AMONG HISPANIC CONSUMERS (3:15-4:00PM)
In this session, Nathaly Renderos, Brand PR & Reputation Supervisor at McDonald's and Natalie Boden, Founder & President of BODEN, will share insights from their recent communications campaign Síganme Los Buenos, aimed at building brand reputation and driving sales lift among Hispanic consumers. Learn how the brand built a national strategy with a strong hyperlocal execution.

Speakers:
Nathaly Renderos, Brand PR & Reputation Supervisor – McDonald's
Natalie Boden, President & Founder – BODEN


V. MEMBER ROUNDTABLE DISCUSSION (4:00-4:30PM)
In this session, ANA Multicultural Marketing & Diversity Committee members will have an opportunity to network and discuss key issues in multicultural marketing.

Facilitator:
Gilbert Dávila – ANA Multicultural Marketing & Diversity Committee Chair


VI. MILLERCOORS PUB EXPERIENCE (4:30PM)
After the meeting, all attendees are invited to continue networking with fellow committee members while enjoying "beer-tails" at the MillerCoors pub.