Multicultural Marketing & Diversity

when

Start: Wednesday, March 20, 2019 at 9:00am

End: Wednesday, March 20, 2019 at 2:30pm

WHERE

Chicago, IL

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person $0 N/A N/A N/A N/A N/A
Attend via Teleconference $0 N/A N/A N/A N/A N/A
Will Not Attend $0 N/A N/A N/A N/A N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)

I. MCDONALD'S TRANSFORMATIONAL ASIAN MARKETING (10:00 – 10:45AM)
The fastest growing ethnic group, Asian Americans' consumer buying power has grown to $986 billion, up 257% since 2000, versus 97% for the total U.S. Asian consumers represent a lucrative segment yielding increasing influence. In this session, Steven Hunter, Zone and Field Communications Lead, will share how McDonald's is activating innovative strategies to reach this consumer.

Speaker:
Steven Hunter, Zone and Field Communications Lead - McDonald's Corporation

II. HALLMARK (11:00-11:45AM)
Session Description to Come!

Speaker:
Monic Houpe, Product and Marketing Director, Hallmark Cards

Lunch (12:00-1:00PM)

III. eSSENTIAL ACCESSIBILITY: BUILDING AN INCLUSIVE DIGITAL EXPERIENCE FOR PEOPLE WITH DISABILITIES (1:00-1:45PM)
More than 8 in 10 people with disabilities disregard a business provider because of barriers encountered. Poor web accessibility is one reason cited. If your website is not designed with accessibility in mind, the experience could be very frustrating for these customers. In fact, it is comparable to having a building without wheelchair ramps. In this session, Spiro Papathanasakis, Director - eSSENTIAL Accessibility will discuss how marketers and customer experience professionals can use web accessibility principles to build an inclusive digital experience.

Speaker:
Spiro Papathanasakis, Director, eSSENTIAL Accessibility

IV. MEMBER ROUNDTABLE DISCUSSION (1:00-2:00PM)
In this session, ANA Multicultural Marketing & Diversity Committee members will have an opportunity to network and discuss key issues in multicultural marketing.

Facilitator:
Gilbert DávilaANA Multicultural Marketing & Diversity Committee Chair

Webinar information, if available, will be provided to registrants only.