Committees | Events & Webinars | Multicultural Marketing & Diversity | ANA

Multicultural Marketing & Diversity

This event is over.

Welcome and Introductions (11:00am - 11:10am ET) | VIRTUAL
Karim Amadeo, Director - ANA

Roundtable Discussion (11:10am - 11:30am) | VIRTUAL

I. Cultural Heritage Moments in Marketing (11:30am - 12:10pm) | VIRTUAL
Representation matters when marketing to the multicultural segment. One way Cox Communications is representing and engaging the multicultural segment is through its Cultural Heritage Moments. Hear more about how the company is leveraging its ERG and boundary partners to recognize, engage, and celebrate the cultural uniqueness, diversity and contributions made by the segment to the American tapestry.

Doreen Awuku-Agyeman, Director, Segment & Multicultural Marketing Strategy - Cox Communications

II. Gender and Age Diversity in Global Ad Creative (12:10pm - 12:50pm) | VIRTUAL

Marketers wield enormous power in effecting cultural norms by how they portray people and situations in brand stories. Since the dawn of advertising, who is cast to “play” consumers and who we hear speaking sets standards around beauty, gender roles, who makes purchase decisions, and more.

An analysis of 2 million creative assets deployed globally, builds on ER’s earlier report that focused on North America. Utilizing AI and Machine Learning, the study provides the first-ever, large-scale diversity benchmarks for the global advertising industry. This session will focus on trends in gender and age of those we see in advertising and gender of those we hear.

Melinda McLaughlinChief Marketing Officer - Extreme Reach
Andrew Blake, Product Director, Analytics & AI - Extreme Reach

Closing Remarks (12:50pm - 1:00pm) VIRTUAL
Karim Amadeo, Director - ANA

**Schedule subject to change