Relationship Marketing

This event is over.

Welcome and Introductions (11:00-11:15am ET)

I. Where Fans Become Insiders (11:15am-12:00pm ET)
Relaunched as Disney Movie Insiders in late 2019, the free-to-join Disney Loyalty Program gives fans and super fans of Disney, Marvel Studios, Star Wars and Pixar movies a chance to earn points, redeem exclusive insider content, access immersive interactive experiences, and more. Tune in to hear how Disney maximizes fan engagement while rewarding their audience just by celebrating the movies they love.

Ruth Walker,
Vice President, CRM - Disney Movie Insiders
Folake Dosu,
Director, CRM - Disney Movie Insiders 

II. Next in Loyalty – Turning Customers into Fans (12:00-12:45pm ET)
Since the onset of the pandemic, more than 75 percent of consumers have changed their buying habits. In a historic shift in brand loyalty, 39 percent have either changed brands or retailers, and 79 percent of those intend to continue exploring their options in the next normal. Loyalty programs are an often overlooked area for performance improvement that can help offset the ongoing willingness among consumers to try new brands and retailers. Tune in to hear how our research has found that top-performing loyalty programs can boost revenue from customers and what drivers you should keep in mind to build loyalty with your brand.

Jose Carluccio, Partner - McKinsey & Company

Closing Remarks (12:45-1:00pm ET)


**Schedule subject to change 


Ruth Walker

Vice President, CRM
Disney Movie Insiders

Ruth Walker leads the CRM team that relaunched and operates the Disney Movie Insiders program in 2019 as the Walt Disney Studios’ fan engagement and loyalty platform. The program’s goal is to celebrate and reward fans of movies from Disney, Pixar, Star Wars, Marvel Studios (and more).

Ruth became part of The Walt Disney Company in 1995. Prior to joining the CRM team in 2018, she had several executive roles within the Studio including leading Cinema Partnerships, Non-Theatrical licensing and Finance for Domestic Theatrical Distribution and Marketing.

A proud Canadian, Ruth holds a Master of Business Administration from McMaster University in Hamilton, Ontario and a Bachelor of Science from the University of Manitoba in Winnipeg, Manitoba.

Folake Dosu
Director, CRM
Disney Movie Insiders

Jose Carluccio
McKinsey & Company