Relationship Marketing

when

Start: Wednesday, October 19, 2022 at 9:00am

End: Wednesday, October 19, 2022 at 2:00pm

WHERE

ANA Headquarters
New York, NY

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A

PLEASE READ THIS IMPORTANT INFORMATION

New York City law requires all occupants to be vaccinated against COVID-19 to enter the building. Proof of vaccination is required and must be shown in the form of a paper vaccination card or digital record. By registering for this in-person workshop you are acknowledging and agreeing the ANA may provide your email address to the building for security reasons. Seats are limited and confirmation of attendance will be required in advance of the session. 


BREAKFAST & NETWORKING (9:00-9:50am ET) | IN-PERSON ONLY

ROUNDTABLE & INTRODUCTIONS (9:50-10:10am) | IN-PERSON ONLY 
Gena Casciano -
Senior Director - ANA

I.  MICHELOB ULTRA – BEER RUN  (10:15-11:00am)  | IN-PERSON & VIRTUAL
As the world reemerged from lockdown with a spiked interest in socially-distanced running, Michelob ULTRA set out to bring post-workout social interactions back – by offering Americans the chance to trade their miles for beer. The Reggie Award-winning Michelob ULTRA Beer Run campaign brought a one-of-a-kind DTC loyalty program to life that encourages everyone to go out for a run, upload proof of exercise, and exchange hard ran miles for ice cold ULTRA.

Talita Andrade
Senior Director
Michelob ULTRA

II.   BetMGM BELIEVES SPORTS ARE MEANT TO BE PLAYED, NOT WATCHED (11:00 -11:45AM) | 
IN-PERSON & VIRTUAL
Sports betting and iGaming is growing at an exponential rate and by 2026, analysts expect it to be a $144B industry.  BetMGM, a market leader in the sports betting and iGaming space, is bringing the excitement of betting at an MGM Resort online.  Via the BetMGM mobile app or in BetMGM retail sportsbooks, consumers can bet on sports, access casino games or play a hand of poker.  Hear how BetMGM is pioneering the online gaming industry by employing an omnichannel approach that has helped grow and retain their market leader position, driving customer engagement through all product verticals.

Claus Hansen
Senior Director, CRM
BetMGM

LUNCH (11:45am-12:30pm) | IN-PERSON ONLY 

III.   YELP (12:30-1:15pm) | IN-PERSON & VIRTUAL

IV.  Exclusive Resorts is Conquering the (Vacation) World (1:15pm - 2:00pm) |  IN-PERSON & VIRTUAL
When the world is your oyster, how do you keep your members engaged and involved?  Exclusive Resorts has a great story to tell and Erin Silver will share how they have created a club, a community, a way of life for their members-only vacation club.  Designed for families who put a premium on privacy and peace of mind, they execute one-of-a-kind vacations for a small, discerning community.  Only 200 new families are granted membership a year so creating relationships that foster loyatly are paramount.  Join us to hear more about the strategies that drive retention and happy vacationers!

Erin Silver
Director, Growth Marketing & Social Media
Exclusive Resorts

CLOSING REMARKS  | IN-PERSON & VIRTUAL

 Balance of presenters to be announced shortly!

**Schedule subject to change


SPEAKER BIOS

Claus Hansen
Senior Director, CRM
BetMGM

Claus is spearheading the retention strategy across the sports betting and gaming verticals at BetMGM, based in Jersey City.  Having worked with retention marketing and CRM in the online gambling space the last decade on a global scale, Claus has seen how the industry has evolved and what constitutes success in a highly competitive environment, which ultimately brought him to the U.S. to lead BetMGM's retention efforts back in 2019. Holding a master's in international marketing and management from Copenhagen Business School and University of Bocconi in Milan, Claus is extremely passionate about data and how to put that at the forefront of decision-making processes in a scalable environment.

Webinar information, if available, will be provided to registrants only.