|Begins:||Wednesday, April 30, 2014 at 9:00am|
|Ends:||Wednesday, April 30, 2014 at 2:00pm|
708 Third Avenue (Btwn 44th & 45th Streets)
New York, NY 10017
NETWORKING BREAKFAST (9:00 – 9:45)
INTRODUCTIONS (9:45 – 10:00)
I. INTUIT'S SMALL BUSINESS BIG GAME – A SOCIAL BY DESIGN CAMPAIGN (10:00-11:00AM)
A year ago, Intuit's Small Business Division's Demand Generation Team was tasked to develop a transformational campaign that would drive step function growth for the business and put Intuit on the world stage. Working with their creative agency, RPA, they developed Small Business Big Game, the largest social marketing program in Intuit's history. Through Small Business Big Game, Intuit is demonstrating that they care about small business by showcasing their passion and giving them the loudest voice to be heard – by awarding one lucky small business a 30-second commercial on the 2014 Big Game in February! This is something no brand has ever done. This transformational year-long social campaign has driven exceptional growth for Intuit on several levels including brand awareness, positive sentiment and engagement.
Taj Alavi, Advertising Leader – Intuit Small Business
II. TBD (11:15AM-12:15PM)
LUNCH (12:15 – 1:00PM)
III. MEMBER ROUNDTABLE DISCUSSION (1:00-2:00PM)
In this session, we will open up the discussion to talk about issues that ANA West Coast Social Media Committee members are facing and build upon those topics to explore in future meetings.
Michael Donnelly, SVP, Group Head Global Digital Marketing - MasterCard Worldwide and ANA Social Media Committee Chair
Webinar information is provided to logged in Members only.